Product and Services Marketing Manager

Mind Partners; Paris (TX); On-site; USD 86,000 - 100,000; Full time

Job summary

Mind Partners, an executive search firm with offices in London and Paris, partners with Arkance to appoint a Partner Marketing Manager. You will define market-focused positioning for EMEA, translate features into compelling messaging, and drive multi-channel GTM plans across Marketing, Services and Sales.

You will consolidate market insights, shape ICPs and buyer personas, and lead cross-functional collaboration to ensure offerings are market-ready and compelling for customers and partners.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications or related field.
• 2–5 years of Product Marketing experience in a SaaS environment.
• Experience leading end-to-end positioning and GTM strategy with messaging tailored to core segments.

Responsibilities

• Understand market and customer needs through analyses, interviews, and ICPs.
• Shape offering and messaging; define positioning and value proposition.
• Drive GTM plans and cross-functional alignment across Marketing, Services and Sales.
• Create materials and enablement tools; support brand and demand generation efforts.
• Track metrics, iterate based on feedback, and influence product roadmap with market insights.

Skills

Product Marketing

GTM strategy

Messaging to segments

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

HubSpot

Canva

WordPress

NetSuite

Airtable

Miro

SharePoint

Outlook

Job description

MindPartnersisanexecutivesearchfirmwithofficesin London and Paris.WearepartneringwithArkancetoappointtheir Partner Marketing Managerposition. Your mission will be to ensure EMEA product and services market by aligning offerings with market needs and customer expectations.

You will consolidate and share market and customer insights, translating them into a clear, impactful positioning that supports both business competitiveness and go-to-market clarity.

You will play a key role in fostering cross-functional collaboration by diffusing market culture across teams and aligning stakeholders around a common vision.

As an organisational pivot point, you will bring strategic alignment, clarity, and trust while ensuring that offerings are not only well-designed but also market-ready and compelling.

Understand the market & customer needs

• Conduct in-depth market analysis and competitive intelligence across the EMEA region, taking into account the diversity of local markets.
• Conduct customers interviews, collect feedback, identify customer personae/Ideal Customer Profile, pain points, use cases.
• Develop deep understanding of key industries (AEC, manufacturing, infrastructure).
• Support the definition and maintenance of Ideal Customer Profiles (ICP) and buyer/user personas, ensuring they are continuously updated, documented, and shared across teams as part of a structured knowledge management approach.

Shape the offering & messaging

• Define the positioning and value proposition
• Transform the features into benefits and define the messaging
• Contribute to the structuring and packaging of the offer (bundles, pricing…)
• Align the different teams (Marketing, Services, Sales) on messaging
• Drive the go-to-market (GTM)
• Build and execute multichannel GTM plans in partnership with Services (consulting and development), Sales and Marketing teams.
• Support sales enablement with tailored materials (battle cards, success stories, sales training materials, email templates).
• Support brand and demand generation efforts through marketing enablement including:
  • Messaging and offering briefs and frameworks
  • Content for brochures, website, campaigns, webinars…

Track, iterate and improve

• Promote the products/services
• Define and monitor key metrics
• Manage and maintain feedback loops to continuously refine the GTM approach
• Communicate results and insights internally to influence the roadmap
• Work closely with Services teams to evaluate, harmonise, and develop service offers aligning them with market needs, technical insights, and partner ecosystems to continuously evolve the EMEA products and services portfolio.

Key benefits of the role

• You will lead strategic marketing initiatives with real business impact and work with teams across Europe to help transform a locally-led marketing organisation into a global center of excellence.
• You will influence product positioning and go-to-market across European markets
• You will collaborate cross-functionally and align key teams around a shared vision.
• You will impact the built environment: Digital transformation in AEC, manufacturing, and infrastructure sectors is the way of the future for driving more sustainable building and manufacturing.

ARKANCE's purpose is to build a better world and you will be joining a fast-growing, mission-driven organisation backed by backed by a leader in the French leader group

Requirements

You held a Bachelor’s degree in Business, Marketing, Communication or related field.

You have 2 to 5 years of experience in Product Marketing in a SaaS environment.

You have experience leading end-to-end positioning and go-to-market strategy, tailoring messaging to key customer segments and personas, enabling teams with a differentiating narrative, and continuously refining it based on field feedback.

Finally, you master HubSpot, Canva and WordPress, NetSuite, Airtable, Miro and their internal communications tools, MS Sharepoint and Outlook.

On offer

Is an attractive package of about £65K to £75K to be defined depending on candidates experience and expectation