Email & SMS Product Lead for Audience Growth

Cpm; Chicago (IL); On-site; USD 104,000 - 130,000; Full time

Job summary

Chicago Public Media is seeking a strategic Product Manager to lead email, newsletter, and SMS strategy across WBEZ, the Chicago Sun-Times, Vocalo, and chicago.com. You will partner with editorial, audience, and business teams to turn goals into effective audience products and journeys.

You will combine strategy, platform expertise, and analytics to define the emerging email strategy for chicago.com and to drive audience growth, engagement, and revenue across multiple properties.

Qualifications

• Experience in product management, audience strategy, lifecycle marketing, CRM, marketing automation, digital media, or a related field.

Responsibilities

• Set a roadmap for email, newsletters, and SMS across multiple properties, balancing growth and revenue goals.
• Partner with editorial, audience, marketing, membership, circulation, events, analytics, tech, and business teams to translate goals into audience products.
• Define chicago.com’s email and newsletter strategy with audience needs and lifecycle journeys.
• Lead platform configuration, templates, lists, segments, permissions, integrations, workflows, and naming conventions.
• Develop audience journeys across acquisition, onboarding, engagement, conversion, retention, recapture, and reactivation.
• Identify segmentation, personalization, and automation opportunities to enhance audience experiences.

Skills

Product management

Audience strategy

Lifecycle marketing

Marketing automation

Digital media

Collaboration

Tools

Email platforms

Job description

Chicago Public Media is seeking a strategic Product Manager to lead email, newsletter, and SMS strategy across WBEZ, the Chicago Sun-Times, Vocalo, and chicago.com. You will partner with editorial, audience, and business teams to turn goals into effective audience products and journeys.

You will combine strategy, platform expertise, and analytics to define the emerging email strategy for chicago.com and to drive audience growth, engagement, and revenue across multiple properties.