Audience Growth Product Manager — Email & SMS

Chicago Public Media

Chicago (IL)

On-site

USD 104,000 - 130,000

Full time

6 days ago

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Job summary

Chicago Public Media in Chicago, IL is seeking a strategic, collaborative Product Manager to lead our email, newsletter, and SMS initiatives across WBEZ, the Chicago Sun-Times, Vocalo, and chicago.com. You will partner with editorial, audience, and business teams to turn goals into compelling audience products.

The role focuses on strategy, platform governance, audience journeys, experimentation, and building scalable processes.

Qualifications

Experience in product management, audience strategy, lifecycle marketing, CRM, marketing automation, digital media, or a related field.
Strong knowledge of email and/or SMS platforms, including segmentation, automation, personalization, list management, deliverability, and testing.
Ability to translate stakeholder goals into clear product problems, priorities, scalable solutions, and measurable outcomes.
A strategic, audience-centered approach that connects editorial, business, technical, and audience needs.
Experience using data and audience insights to improve engagement, conversion, retention, or revenue.
Excellent collaboration, facilitation, and communication skills, including the ability to build alignment across teams with different priorities.
Strong organizational judgment and an ability to create practical systems and shared standards.
A commitment to Chicago Public Media’s public-service mission and to serving Chicago’s diverse communities with relevance, care, and integrity.

Responsibilities

Develop and maintain an organization-wide roadmap for email, newsletters, and SMS.
Collaborate with editorial, audience, marketing, membership, and analytics teams.
Define chicago.com’s email and newsletter strategy.
Facilitate cross-functional planning and decision-making.
Serve as a central resource for email and SMS platforms.
Oversee platform configuration and standards.
Develop audience journeys across acquisition to reactivation.
Identify opportunities for segmentation, personalization, and automation.
Help teams coordinate cadence and audience overlap to reduce duplication and subscriber fatigue.
Establish goals and measures tied to engagement, conversion, revenue.
Monitor list health and deliverability.
Develop a continuous testing program including A/B testing and personalization.
Partner with analytics teams to turn performance data into insights.
Create scalable processes, documentation, training, and shared standards for email and SMS.
Develop intake and support process for teams using these channels.
Train and support platform users through onboarding and office hours.
Evaluate vendors, tools, and integrations.