Growth Platforms Lead - Email & SMS Ops

Meredith Corporation; Town of Liberty (NY); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401K with company match

Unlimited PTO

Job summary

People Inc. in New York, NY is seeking a Manager of Growth Marketing Platforms to oversee email and SMS campaigns, ensuring delivery, testing, and optimization across brands.

You will partner with editorial, product, data, and growth teams to translate product initiatives into scalable workflows and reliable communications. Responsibilities include end-to-end campaign operations, QA, data hygiene, deliverability health, and campaign performance analysis.

Qualifications

• 2-3 years of experience in email, SMS, and/or mobile app messaging operations, marketing technology, or digital platform management.
• Strong project management and problem-solving skills, with the ability to juggle multiple priorities.
• Excellent collaboration and communication skills to work across editorial, product, data, and strategy teams.
• Experience managing vendor relationships and holding partners accountable.

Responsibilities

• Oversee day-to-day email and SMS campaign operations, ensuring flawless execution and timely delivery.
• Build custom user selections and other connected programs for enhanced targeting.
• Scope, build, and launch acquisition and retention campaigns, including blast and journey-based use cases.
• Own QA workflows: link validation, image rendering, data mapping, triggering effectiveness, journey flows, testing, multi-device checks.
• Manage scheduling, batching, throttling, and send-time logic to optimize throughput.
• Ensure proper setup of newsletters, lifecycle journeys, real-time alerts, and triggered communications.
• Set up or review A/B testing strategies and coordinate rollout of new templates with partners.
• Monitor real-time send statuses, error queues, and fallback handling.

Skills

Email & SMS operations

Project management

Collaboration & communication

Vendor management

ESPs & notification systems

Job description

People Inc. in New York, NY is seeking a Manager of Growth Marketing Platforms to oversee email and SMS campaigns, ensuring delivery, testing, and optimization across brands.

You will partner with editorial, product, data, and growth teams to translate product initiatives into scalable workflows and reliable communications. Responsibilities include end-to-end campaign operations, QA, data hygiene, deliverability health, and campaign performance analysis.