Strategic Digital Membership Growth Lead

Window To The World Communications, Inc.; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Job summary

Window To The World Communications, Inc. in Chicago seeks a Digital Membership Marketing Manager to plan, execute, and optimize multichannel campaigns that grow our membership and fundraising results.

You will manage email, web, streaming and SMS campaigns, analyze data to improve performance, and coordinate with digital agencies and internal teams. The role emphasizes testing, automation, and acquisition/retention strategies to strengthen our public media mission.

Qualifications

• 3–5 years of relevant experience in digital marketing, fundraising, membership, email marketing, or a related field.

Responsibilities

• Plan, execute, and optimize digital membership and fundraising campaigns across email, web, donation forms, streaming, SMS, paid media, social media, search, and other digital channels.
• Manage campaign planning and execution from start to finish, including goals, audiences, messaging, offers, creative needs, timelines, budgets, tracking, and performance measurement and analysis.
• Use member, audience, and campaign data to inform segmentation, targeting, testing, and optimization, with emphasis on new-member acquisition and retention of sustaining members.
• Own campaign performance measurement and analysis across membership, revenue, acquisition, retention, conversion, and engagement KPIs; synthesize data across channels to uncover trends and opportunities.
• Develop and execute testing and automation strategies, including A/B testing and automated member journeys such as welcome, streaming service activation, renewal, and reactivation series.
• Serve as the day-to-day campaign contact for digital agencies and vendors, coordinating timelines, deliverables, reporting, and other needs.
• Maintain campaign calendars, documentation, tracking standards, and reporting practices to support accurate measurement and efficient execution.
• Stay current on digital fundraising, direct response, email marketing, automation, and digital campaign practices, and identify opportunities to strengthen membership marketing efforts.
• Support broader digital audience growth, fundraising, and other organizational initiatives as needs evolve.
• Perform other duties as assigned.

Skills

Digital marketing

Campaign management

Data analysis

Email marketing

Education

Bachelor's degree

Tools

Tessitura

ActiveCampaign

Prospect2

Job description

Window To The World Communications, Inc. in Chicago seeks a Digital Membership Marketing Manager to plan, execute, and optimize multichannel campaigns that grow our membership and fundraising results.

You will manage email, web, streaming and SMS campaigns, analyze data to improve performance, and coordinate with digital agencies and internal teams. The role emphasizes testing, automation, and acquisition/retention strategies to strengthen our public media mission.