Remote Newsletter Strategy Lead — Audience Growth

Gannett

McLean (VA)

Remote

USD 73,000 - 90,000

Full time

14 days+

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Job summary

USA TODAY is seeking a Messaging Specialist to lead email newsletter strategy and audience growth. You will advise on performance, experimentation, and the integration of messaging across newsletters, SMS, WhatsApp, and Substack.

This role emphasizes data-driven storytelling and collaboration with newsroom teams to maximize reach and revenue. You will coach journalists on effective newsletter practices, translate data into insights, and align editorial goals with audience needs in a

Qualifications

Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
5+ years in digital journalism or newsroom leadership; journalism experience is mandatory.
3-5 years of analytics experience; preference for content analytics.
Experience curating newsletters and growing newsletter audiences.
Strong knowledge of digital media landscape and audience engagement.
Ability to manage priorities independently and collaborate cross-functionally.
Coaching and leadership experience across divisions.
Ability to align editorial work with audience and organizational goals.

Responsibilities

Lead USA TODAY's email newsletter and messaging strategy to assess portfolio performance and drive innovation.
Own flagship newsletter products, partnering with newsroom teams to increase discoverability, growth, engagement, retention, and revenue.
Support SMS, WhatsApp and other messaging initiatives across the newsroom and network.
Monitor performance, identify growth opportunities, and run experiments with content strategy.
Adapt platform strategy to deliver timely experiences during breaking news and major events.
Translate data points into actionable insights using analytics tools.
Collaborate across divisions to improve newsletter revenue and retention.
Coach journalists on best practices and lead trainings for hosts, editors and curators.
Balance editorial and business priorities with audience needs and organizational goals.