Digital Membership Growth Manager

WTTW | WFMT; Chicago (IL); On-site; USD 65,000 - 100,000; Full time

Job summary

WTTW | WFMT seeks a Digital Membership Marketing Manager to plan, execute, and optimize campaigns that grow our membership base across channels and drives fundraising results. You will translate objectives into tactics, manage multiple projects from planning through analysis, and use results to continually improve performance.

You will collaborate with the Membership team to inform segmentation and testing, own performance measurement, and implement automation across welcome, activation,

Qualifications

• 3–5 years of digital marketing, fundraising, or membership experience.
• Hands-on experience with CRM, email marketing and automation, fundraising, CMS, and/or SMS platforms; Tessitura and Prospect2/ActiveCampaign preferred.
• Experience using audience and member data for segmentation, targeting, and reporting.

Responsibilities

• Plan, execute, and optimize digital membership and fundraising campaigns across email, web, donation forms, streaming, SMS, paid media, social media, search, and other digital channels.
• Manage campaign planning and execution from start to finish, including goals, audiences, messaging, offers, timelines, budgets, tracking, and performance measurement and analysis.
• Use member and campaign data to inform segmentation, targeting, testing, and optimization, focusing on new-member acquisition and sustaining membership growth.
• Own campaign performance measurement across membership, revenue, acquisition, retention, conversion, and engagement KPIs; synthesize data to identify growth opportunities and actionable recommendations.
• Develop and execute testing and automation strategies, including A/B testing and automated member journeys (welcome, activation, renewal, reactivation).
• Serve as day-to-day contact for digital agencies and vendors, coordinating timelines and reporting.
• Maintain campaign calendars, documentation, tracking standards, and reporting practices to support accurate measurement and efficient execution.
• Stay current on digital fundraising, direct response, email marketing, automation, and digital campaign practices; identify opportunities to strengthen efforts.
• Support broader digital audience growth, fundraising, and organizational initiatives as needed.
• Perform other duties as assigned.

Skills

Analytical

Project management

Communication

Collaboration

Education

Bachelor's degree

Tools

CRM platforms

Tessitura

ActiveCampaign

Prospect2

CMS

SMS platforms

Job description

WTTW | WFMT seeks a Digital Membership Marketing Manager to plan, execute, and optimize campaigns that grow our membership base across channels and drives fundraising results. You will translate objectives into tactics, manage multiple projects from planning through analysis, and use results to continually improve performance.

You will collaborate with the Membership team to inform segmentation and testing, own performance measurement, and implement automation across welcome, activation,