Email Marketing Specialist — Growth & Engagement

Texas Capital Bank; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Texas Capital Bank is seeking an experienced email marketing professional in Austin to lead and optimize campaigns using Salesforce Marketing Cloud. You will collaborate with Marketing, Enablement, and Technology teams to ensure consistent messaging and successful deployment.

The role requires 3–5 years in digital marketing, strong attention to detail, and the ability to analyze campaign performance. A bachelor’s degree in marketing or related field is preferred, with equal opportunity

Qualifications

• 3–5 years of experience in email or digital marketing.
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus.
• Bachelor’s degree in marketing, communications, business, or related field preferred.

Responsibilities

• Facilitate the execution of email marketing campaigns: content setup, segmentation, testing, and deployment.
• Collaborate with Marketing, Enablement, and Technology teams for campaign alignment.
• Support creation and maintenance of email templates, Cloud Pages, and subscription lists.
• Monitor campaign performance and contribute to reporting and insights.
• Participate in A/B testing to improve engagement.
• Assist in QA checks: link validation, landing page accuracy, and tracking parameters.

Skills

Email marketing

Analytics

Detail oriented

Team collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

HTML email design

Job description

Texas Capital Bank is seeking an experienced email marketing professional in Austin to lead and optimize campaigns using Salesforce Marketing Cloud. You will collaborate with Marketing, Enablement, and Technology teams to ensure consistent messaging and successful deployment.

The role requires 3–5 years in digital marketing, strong attention to detail, and the ability to analyze campaign performance. A bachelor’s degree in marketing or related field is preferred, with equal opportunity