Marketing Technology Specialist - Data-Driven Campaigns

The Agency; Waco (TX); On-site; USD 65,000 - 85,000; Full time

Job summary

The Agency, a well-established bank in Waco, Texas, is seeking a Marketing Technology Specialist to enhance its marketing operations. This role involves managing marketing technology platforms, supporting automation initiatives, and utilizing data analytics to optimize campaign performance.

The ideal candidate will have a minimum of 3 years in marketing technology, with strong experience in HubSpot and data analytics tools like Google Analytics. This position offers a chance to collaborate across business units while driving digital growth and marketing efficiency.

Qualifications

• 3+ years of experience in marketing technology or related field.
• Strong technical aptitude in managing marketing technology platforms.
• Proficiency with data analytics and reporting tools.

Responsibilities

• Manage marketing technology platforms and email marketing tools.
• Optimize marketing technology systems to support objectives.
• Analyze marketing data for trends and insights.

Skills

Marketing technology management

Data analytics

HubSpot Marketing Automation

SEO best practices

Project management

Education

Bachelor's degree in Marketing, Information Technology, or related field

Tools

Google Analytics

Power BI

Drupal 10 CMS

Job description

The Agency, a well-established bank in Waco, Texas, is seeking a Marketing Technology Specialist to enhance its marketing operations. This role involves managing marketing technology platforms, supporting automation initiatives, and utilizing data analytics to optimize campaign performance.

The ideal candidate will have a minimum of 3 years in marketing technology, with strong experience in HubSpot and data analytics tools like Google Analytics. This position offers a chance to collaborate across business units while driving digital growth and marketing efficiency.