Product Marketing Manager - Consumer & Private Bank

Texas Capital; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Family building aids

Life and disability insurance

401K match

Paid leave

Paid holidays

PTO

Job summary

Texas Capital is seeking a Product Marketing Manager to partner with Consumer and Private Bank teams. You will translate business priorities into integrated marketing strategies, campaigns, and materials to strengthen brand awareness and client acquisition.

The ideal candidate combines strategic thinking with financial services expertise, data-driven decision making, and executive-level storytelling to accelerate business development across the customer lifecycle.

Qualifications

• 6+ years in financial services marketing.
• Bachelor's degree in business or marketing; MBA preferred.
• Knowledge of consumer banking, private banking, wealth management and related services.
• Strong digital marketing channels, tactics, and analytics.
• Demonstrated ability to collaborate with cross-functional teams and drive adoption.

Responsibilities

• Define positioning, audience segmentation, value propositions, and messaging frameworks for Consumer and Private Bank businesses.
• Develop and manage integrated go-to-market calendars with Marketing, Communications, Events, Digital, and leadership teams.
• Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and growth.
• Partner with bankers, product managers, and leadership to understand client needs and market opportunities.
• Identify, develop, and manage marketing assets for every stage of the customer journey.
• Develop campaigns and programs to support business development, referrals, and banker-led growth initiatives.
• Collaborate with content, brand, digital, and sales enablement to create thought leadership, collateral, and client-facing materials.
• Lead cross-channel campaign execution across paid media, social, website, email, direct mail, events, and engagements.
• Define KPIs and measurement frameworks to evaluate performance and drive improvements.
• Deliver regular performance reporting, insights, and executive-ready presentations.

Skills

Financial services marketing

Cross-functional collaboration

Executive storytelling

Digital marketing

Marketing analytics

Education

Bachelor's degree in business or marketing

MBA preferred

Tools

Salesforce

SFMC

Asana

Copilot

Google Analytics

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including:

• health insurance coverage
• wellness program
• fertility and family building aids
• life and disability insurance
• retirement savings plans with a generous 401K match
• paid leave programs
• paid holidays
• paid time off (PTO)

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News' Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate's 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

The Product Marketing Manager will serve as a strategic marketing partner to the Texas Capital Consumer and Private Bank businesses, helping translate business priorities, client needs, and growth opportunities into integrated marketing strategies, campaigns, and materials. This role will support the growth of both businesses by developing marketing programs that strengthen brand awareness, drive client acquisition, deepen client relationships, support retention efforts, and clearly articulate the value proposition of Texas Capital's consumer and private banking solutions.

The ideal candidate will understand how to market both consumer banking products and advisory-led, relationship-based financial services to affluent and high-net-worth clients. This individual will combine strategic thinking, financial services expertise, data-driven decision making, strong execution discipline, and executive-level storytelling to accelerate business development and improve marketing effectiveness across the customer lifecycle.

Responsibilities

• Define, maintain, and evolve positioning, audience segmentation, value propositions, and messaging frameworks for the Consumer and Private Bank businesses in partnership with Product and Line of Business leaders.
• Develop and manage integrated go-to-market calendars in partnership with Marketing, Communications, Events, Digital, and business leadership teams.
• Define product marketing strategies that support customer acquisition, relationship deepening, retention, adoption, and overall business growth.
• Partner closely with business leaders, bankers and product managers to understand client needs, market opportunities, competitive positioning, business priorities, and sales enablement requirements.
• Identify, develop, and manage marketing assets that support every stage of the customer journey, including awareness, consideration, acquisition, onboarding, engagement, relationship expansion, and retention.
• Develop campaigns, materials, and programs that support business development, client conversations, referral opportunities, center-of-influence engagement, and banker-led growth initiatives.
• Partner with content, brand, digital, and sales enablement teams to develop thought leadership, product one-pagers, website content, client testimonials, insights, presentations, banker collateral, and client-facing materials.
• Lead cross-channel campaign execution across paid media, social media, website, email, direct mail, events, sponsorships, banker enablement, and client communications to ensure a consistent customer experience and flawless execution.
• Define KPIs and measurement frameworks to evaluate campaign performance, engagement, lead generation, banker adoption, pipeline influence, and relationship-deepening opportunities.
• Partner with analytics and sales enablement teams to deliver regular performance reporting, executive summaries, insights, and recommendations that optimize marketing effectiveness.
• Develop polished, executive-level presentations that translate complex marketing initiatives, business opportunities, and campaign performance into clear, compelling narratives for leadership audiences.

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital may assign reasonably related additional duties to individual employees consistent with standard departmental policy.

Qualifications

• 6+ years experience in financial services marketing; experience in consumer banking, private banking, wealth management, commercial banking, or related financial services preferred.
• Bachelor's degree in business or marketing; MBA preferred.
• Knowledge of consumer banking, private banking, wealth management, lending, deposits, and financial solutions for affluent and high-net-worth clients.
• Strong understanding of digital marketing channels and tactics, including paid media, email marketing, website optimization, social media, content marketing, events, direct marketing, and marketing analytics.
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
• Excellent written, verbal, presentation, and storytelling skills, including experience developing executive-ready presentations and leadership communications.
• Self-motivated with ability to work independently with strong organizational skills.
• Flexibility in a growing and changing environment.
• Experience using collaboration, CRM, marketing automation, and analytics platforms, including Copilot, Asana, Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy. Texas Capital is an Equal Opportunity Employer.