Email Marketing Specialist: SFMC & Campaign Optimization

Texas Capital; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid time off

Paid holidays

Wellness program

Fertility and family building aids

Job summary

Texas Capital Bank in Austin, TX is seeking a full-time Email Marketing Specialist to design and execute targeted email campaigns, manage templates, and optimize performance.

You will collaborate with Marketing, Enablement, and Technology teams, use Salesforce Marketing Cloud and HTML basics, and contribute to analytics, testing, and deliverability.

A 3–5 year background in digital marketing and a Bachelor's in a related field are preferred.

Qualifications

• 3–5 years of experience in email or digital marketing.
• Familiarity with Salesforce Marketing Cloud is a plus.
• Basic HTML knowledge for email design.
• Bachelor’s degree in marketing or related field preferred.

Responsibilities

• Execute email marketing campaigns, including content setup and deployment.
• Collaborate with Marketing, Enablement, and Technology teams for alignment.
• Create and maintain email templates, Cloud Pages, and lists.
• Monitor campaign performance and contribute to reporting.
• Participate in A/B testing to improve engagement.
• Perform QA checks for links, landing pages, and tracking.
• Maintain deliverability standards and list hygiene.
• Stay informed on SFMC features and best practices.
• Contribute to workflow improvements and documentation.
• Support ad hoc projects as needed.

Skills

Email marketing

HTML basics

Campaign analytics

Communication

Teamwork

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce Marketing Cloud

Job description

Texas Capital Bank in Austin, TX is seeking a full-time Email Marketing Specialist to design and execute targeted email campaigns, manage templates, and optimize performance.

You will collaborate with Marketing, Enablement, and Technology teams, use Salesforce Marketing Cloud and HTML basics, and contribute to analytics, testing, and deliverability.

A 3–5 year background in digital marketing and a Bachelor's in a related field are preferred.