Email Marketer

Texas Capital Bank; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Texas Capital Bank is seeking an experienced email marketing professional in Austin to lead and optimize campaigns using Salesforce Marketing Cloud. You will collaborate with Marketing, Enablement, and Technology teams to ensure consistent messaging and successful deployment.

The role requires 3–5 years in digital marketing, strong attention to detail, and the ability to analyze campaign performance. A bachelor’s degree in marketing or related field is preferred, with equal opportunity

Qualifications

• 3–5 years of experience in email or digital marketing.
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus.
• Bachelor’s degree in marketing, communications, business, or related field preferred.

Responsibilities

• Facilitate the execution of email marketing campaigns: content setup, segmentation, testing, and deployment.
• Collaborate with Marketing, Enablement, and Technology teams for campaign alignment.
• Support creation and maintenance of email templates, Cloud Pages, and subscription lists.
• Monitor campaign performance and contribute to reporting and insights.
• Participate in A/B testing to improve engagement.
• Assist in QA checks: link validation, landing page accuracy, and tracking parameters.

Skills

Email marketing

Analytics

Detail oriented

Team collaboration

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

HTML email design

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long‑lasting relationships. Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO). Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas‑Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks.

Responsibilities

• Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
• Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
• Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
• Help monitor campaign performance and contribute to reporting and insights
• Participate in A/B testing efforts (e.g., subject lines, content variations) to improve engagement
• Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
• Help maintain deliverability standards and support list hygiene practices
• Stay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practices
• Contribute to workflow improvements and documentation
• Perform additional tasks and support ad hoc projects as needed

Qualifications

• 3-5 years of experience in email marketing or digital marketing preferred
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
• Basic understanding of HTML and email design principles
• Strong attention to detail and organizational skills
• Analytical mindset with interest in campaign performance and optimization
• Excellent communication and teamwork skills
• Ability to learn quickly and adapt in a dynamic environment
• Bachelor’s degree in marketing, communications, business, or related field preferred

Texas Capital is an Equal Opportunity Employer.

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big banks at a scale that makes sense for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow. While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long lasting relationships. Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named the #1 most trusted bank in the country on Newsweek’s inaugural list of America’s Most Trusted Companies.