Email Marketer

Texas Capital; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401K match

Paid time off

Paid holidays

Wellness program

Fertility and family building aids

Job summary

Texas Capital Bank in Austin, TX is seeking a full-time Email Marketing Specialist to design and execute targeted email campaigns, manage templates, and optimize performance.

You will collaborate with Marketing, Enablement, and Technology teams, use Salesforce Marketing Cloud and HTML basics, and contribute to analytics, testing, and deliverability.

A 3–5 year background in digital marketing and a Bachelor's in a related field are preferred.

Qualifications

• 3–5 years of experience in email or digital marketing.
• Familiarity with Salesforce Marketing Cloud is a plus.
• Basic HTML knowledge for email design.
• Bachelor’s degree in marketing or related field preferred.

Responsibilities

• Execute email marketing campaigns, including content setup and deployment.
• Collaborate with Marketing, Enablement, and Technology teams for alignment.
• Create and maintain email templates, Cloud Pages, and lists.
• Monitor campaign performance and contribute to reporting.
• Participate in A/B testing to improve engagement.
• Perform QA checks for links, landing pages, and tracking.
• Maintain deliverability standards and list hygiene.
• Stay informed on SFMC features and best practices.
• Contribute to workflow improvements and documentation.
• Support ad hoc projects as needed.

Skills

Email marketing

HTML basics

Campaign analytics

Communication

Teamwork

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Salesforce Marketing Cloud

Job description

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success — today and tomorrow.

While we are rooted in core financial products, we are differentiated by our approach. Our bankers are seasoned financial experts who possess deep experience across a multitude of industries. Equally important, they bring commitment — investing the time and resources to understand our clients’ immediate needs, identify market opportunities and meet long-term objectives. At Texas Capital, we do more than build business success. We build long-lasting relationships.

Texas Capital provides a variety of benefits to colleagues, including health insurance coverage, wellness program, fertility and family building aids, life and disability insurance, retirement savings plans with a generous 401K match, paid leave programs, paid holidays, and paid time off (PTO).

Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was named to The Dallas Morning News’ Dallas-Fort Worth metroplex Top Workplaces 2023 and GoBankingRate’s 2023 list of Best Regional Banks. For more information about joining our team, please visit us at www.texascapitalbank.com.

Responsibilities

• Facilitate the execution of email marketing campaigns, including content setup, segmentation, testing, and deployment
• Collaborate with Marketing, Enablement, and Technology teams to ensure campaign alignment and consistency
• Support the creation and maintenance of email templates, Cloud Pages, and subscription lists
• Help monitor campaign performance and contribute to reporting and insights
• Participate in A/B testing efforts (e.g., subject lines, content variations) to improve engagement
• Assist in quality assurance checks, including link validation, landing page accuracy, and tracking parameters
• Help maintain deliverability standards and support list hygiene practices
• Stay informed on Salesforce Marketing Cloud (SFMC) features and email marketing best practices
• Contribute to workflow improvements and documentation
• Perform additional tasks and support ad hoc projects as needed

Qualifications

• 3-5 years of experience in email marketing or digital marketing preferred
• Familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) is a plus
• Basic understanding of HTML and email design principles
• Strong attention to detail and organizational skills
• Analytical mindset with interest in campaign performance and optimization
• Excellent communication and teamwork skills
• Ability to learn quickly and adapt in a dynamic environment
• Bachelor’s degree in marketing, communications, business, or related field preferred

The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy. Texas Capital is an Equal Opportunity Employer.