Email Marketing Operations Lead for Partner Campaigns

ViziRecruiter,LLC.; Alexandria (VA); Hybrid; USD 80,000 - 105,000; Full time

Job summary

SHRM is seeking a Senior Specialist, Email Marketing Operations to lead eBlast development, audience segmentation and deployment for partner campaigns, ensuring QA and compliance with CAN-SPAM and SHRM standards.

You will partner with Advertising, Sales and Events teams in a hybrid schedule, delivering accurate, on-time campaigns and insightful performance reporting to drive revenue and engagement.

Qualifications

• Five or more years in marketing automation, digital marketing, and email operations.
• Experience supporting sales/partnership activities within HR-related programs or services.
• Proficient in Marketo, PowerPoint, Excel; strong research and outreach skills.

Responsibilities

• Execute marketing plans for Brand Partnership campaigns, including eBlasts and promotions.
• Manage audience segmentation, targeting, and deployment for partner campaigns in Marketo.
• Ensure CAN-SPAM compliance and quality assurance; coordinate with cross-functional teams.
• Craft partner emails in Marketo aligned with SHRM branding and engagement best practices.
• Monitor performance, generate reports, and propose enhancements for future campaigns.
• Support achievement of revenue and engagement goals for assigned accounts.

Skills

Marketing automation

Digital marketing

Email operations

CRM (Marketo)

Data-driven decision making

Communication

Project management

Attention to detail

AI tooling

Education

Bachelor’s degree preferred or equivalent experience

Tools

Marketo

PowerPoint

Excel

Job description

SHRM is seeking a Senior Specialist, Email Marketing Operations to lead eBlast development, audience segmentation and deployment for partner campaigns, ensuring QA and compliance with CAN-SPAM and SHRM standards.

You will partner with Advertising, Sales and Events teams in a hybrid schedule, delivering accurate, on-time campaigns and insightful performance reporting to drive revenue and engagement.