Hybrid Email Campaign Manager — Data-Driven Impact

Meredith Corporation; New York (NY); Hybrid; USD 67,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K with company match

Generous PTO and holidays

Job summary

People Inc. is seeking a Custom Email Manager to lead the end-to-end execution of email campaigns, including building emails, audience segmentation, QA, and deployment of Partner Offers.

You will partner with Account Strategists and sales to optimize performance, implement A/B tests, and ensure compliance with CAN-SPAM. You will manage calendars, track tickets, and develop centralized performance reports on open rates, list sizes, and audience insights.

Qualifications

• 3 - 5 years of related professional experience in digital marketing or email operations.
• Experience with ESPs such as Iterable, Salesforce, and Zetamail preferred.
• Knowledge of CAN-SPAM and email deliverability best practices.

Responsibilities

• Oversee end-to-end execution of email campaigns including build, segmentation, QA, scheduling, and deployment of Partner Offers emails.
• Coordinate with Account Strategists to ensure flawless execution and perform A/B tests on subject lines, content, send times, and creative elements.
• Monitor deliverability, list health, and regulatory compliance across email programs.
• Develop centralized performance reports on newsletter and brand metrics for internal and external teams.
• Create and track project tickets for in-email campaign trafficking and maintain production calendars.

Skills

Multi-project management

Analytical skills

Communication skills

Problem solving under pressure

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Iterable

Salesforce

Zetamail

Dreamweaver

Photoshop

HTML/CSS

MS Office/Google Docs & Sheets

Job description

People Inc. is seeking a Custom Email Manager to lead the end-to-end execution of email campaigns, including building emails, audience segmentation, QA, and deployment of Partner Offers.

You will partner with Account Strategists and sales to optimize performance, implement A/B tests, and ensure compliance with CAN-SPAM. You will manage calendars, track tickets, and develop centralized performance reports on open rates, list sizes, and audience insights.