Senior Specialist, Email Marketing Operations

Society for Human Resource Management (SHRM); Alexandria (VA); Hybrid; USD 80,000 - 110,000; Full time

Job summary

SHRM Senior Specialist, Email Marketing Operations supports client campaigns within Advertising Operations, focusing on eBlast development, audience segmentation, deployment, QA, and performance reporting.

The role applies advanced marketing automation to ensure campaigns are delivered accurately, on time, and in compliance with SHRM standards and legal requirements, serving as a day-to-day contact for partners.

Qualifications

• Bachelor's degree preferred or relevant equivalent experience.
• Five+ years in marketing automation and email operations.
• Experience supporting sales or partnerships in HR-related programs.
• Ability to manage multiple accounts and projects with attention to detail.

Responsibilities

• Execute campaigns for Brand Partnerships, incl. eBlasts, events, webinars.
• Manage audience segmentation and deployment in Marketo, avoid fatigue.
• Coordinate with Advertising, Sales, Product, Events for timely delivery.
• Ensure CAN-SPAM compliance and adherence to SHRM standards.
• Monitor performance, prepare reports, and suggest improvements.
• Position SHRM as a trusted advisor with HR trends insights.

Skills

Marketing automation

Audience segmentation

Campaign execution

Communication

Research & insights

Project management

Marketo

PowerPoint

Excel

Education

Bachelor's degree preferred

Tools

Marketo

CRM systems

PowerPoint

Excel

Job description

Summary

TheSenior Specialist, Email Marketing Operations supports the execution of client marketing campaigns within Advertising Operations, with primary responsibility for eBlast development, audience segmentation, deployment, quality assurance, and performance reporting. The role applies advanced marketing automation expertise to ensure campaigns are delivered accurately, on time, and in accordance with contractual commitments, SHRM standards, and applicable legal requirements, serving as a day-to-day point of contact for assigned partners and ensuring seamless execution of partnership initiatives.

Responsibilities

• Execute marketing plans for Brand Partnership campaigns, including eBlasts, events, webinar promotions, and executive positioning, in alignment with established strategy, business priorities, and contractual commitments. Manage audience segmentation, targeting, and deployment for partner campaigns in Marketo, including advanced filters to prevent audience fatigue and maintain high engagement rates.
• Serve as the day-to-day campaign execution contact, coordinating with Advertising, Sales, Product, and Events teams to support timely, client-focused delivery. Ensure all campaigns adhere to legal and industry best practices, including CAN-SPAM compliance.
• Craft partner emails in Marketo with attention to SHRM branding, tone, and engagement best practices.
• Performance Optimization: Monitoring campaign performance, prepare reports, and recommend enhancements to improve future campaign effectiveness. Conduct research on client organizations to inform campaign execution and identify insights for Advertising and Sales partners. Coordinate internally across sales, marketing, and events teams to ensure timely delivery of partnership commitments.
• Support achievement of revenue and engagement goals for assigned accounts, tracking against performance benchmarks.
• Position SHRM as a trusted advisor and thought leader by incorporating organizational research, workforce insights, and HR trends into client conversations, as appropriate.

Education & Experience Requirements

Education

• Bachelor's degree preferred or relevant equivalent experience in lieu of degree.

Experience

• Five (5) or more years of experience in marketing automation, digital marketing, and email operations.
• Experience supporting sales or partnership activities within HR-related programs or equivalent professional services.
• Demonstrated ability to manage multiple accounts and projects simultaneously while maintaining high attention to detail.
• Proficiency in CRM systems (e.g., Marketo), PowerPoint, Excel, and related tools.
• Strong research and outreach skills to identify potential prospects and partnership opportunities.

Certifications - NA

Knowledge, Skills & Abilities

• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
• Ability to identify campaign issues, recommends solutions, and escalates matters requiring changes to established processes or standards. Can resolve complex campaign-execution issues within established guidelines and escalates significant risks, roadblocks, or exceptions. Exemplary communication skills, both written and oral.
• Ability to gain a thorough understanding of SHRM products and services to collaborate closely with internal stakeholders who have delivery responsibility for SHRM offerings and to bundle these offerings in creative ways to meet client requirements.
• Strong sense of accountability for achieving results.
• Ability to understand and communicate concepts quickly and accurately.
• Accomplished skills in developing proposals and client presentations.
• Strong attention to detail.
• Self-start; Resourcefulness; self-motivated.
• Disciplined, agile.
• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Physical Requirements

This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Schedule (3 Days In-Office/2 Days Remote)

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00-9:00 a.m. and concluding between 5:00-6:00 p.m. local time.

Travel -0 -10%