Senior Email Marketing Operations Specialist

SHRM; Alexandria (VA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid schedule (3 days in-office / 2远

Job summary

SHRM is seeking a Senior Specialist, Email Marketing Operations to drive the execution of client marketing campaigns within Advertising Operations. This role focuses on eBlast development, audience segmentation, deployment, QA, and performance reporting, applying advanced marketing automation to ensure timely, compliant delivery aligned with contractual commitments and SHRM standards.

The position acts as a day-to-day contact for partners, coordinating with Advertising, Sales, Product, and

Qualifications

• Bachelor’s degree or relevant experience in lieu of degree.
• 5+ years in marketing automation, digital marketing, and email operations.
• Experience supporting sales or partnership activities within HR-related programs or equivalent services.
• Proficiency in Marketo, PowerPoint, Excel, and related tools.

Responsibilities

• Execute marketing plans for Brand Partnership campaigns, including eBlasts, events, webinar promotions, and executive positioning.
• Manage audience segmentation, targeting, and deployment for partner campaigns in Marketo.
• Serve as the day-to-day campaign execution contact, coordinating with Advertising, Sales, Product, and Events teams.
• Ensure campaigns adhere to CAN-SPAM and other legal requirements and SHRM standards.
• Monitor performance, prepare reports, and suggest enhancements for future campaigns.
• Support revenue and engagement goals for assigned accounts and provide insights for partners.

Skills

Marketing automation

Marketo

Campaign execution

Audience segmentation

CAN-SPAM compliance

Data reporting

Education

Bachelor’s degree preferred

Tools

PowerPoint

Excel

CRM systems

Marketo

Job description

SHRM is seeking a Senior Specialist, Email Marketing Operations to drive the execution of client marketing campaigns within Advertising Operations. This role focuses on eBlast development, audience segmentation, deployment, QA, and performance reporting, applying advanced marketing automation to ensure timely, compliant delivery aligned with contractual commitments and SHRM standards.

The position acts as a day-to-day contact for partners, coordinating with Advertising, Sales, Product, and