Email Marketing & Lifecycle Lead - Multi-Channel

Bass Pro Shops; Springfield (MO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Flexible Spending Account

401k Retirement Savings

Paid holidays

Paid vacation

Paid sick time

Bass Pro Cares Fund

Job summary

Bass Pro Shops seeks a Digital Communications Specialist to lead a multi-channel email, SMS, and push notification program across our brands to engage customers and build loyalty.

You will manage end-to-end campaigns, collaborate with design, merchandising, and IT teams, develop segmentation plans, and analyze performance to optimize results across internet, catalog, and retail channels.

Qualifications

• Background in Marketing, Mass Communications, or Public Relations.
• Experience with email marketing, SMS, or push messaging preferred.
• Experience with HTML and/or CSS.
• Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.
• Adobe Creative Suite experience a plus.

Responsibilities

• Drives interactive communications across online and mobile channels that support the company’s marketing efforts.
• Develops and maintains best-in-class email marketing programs.
• Develops a long-term strategy to re-activate dormant email addresses.
• Continues to find ways to grow and improve the performance of the one-to-one program.
• Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment).
• Analyzes layout, graphics, text links and other email aspects to maximize sales potential.
• Works across Bass Pro Shops and Cabela’s network to increase retention and loyalty through all sales channels.
• Collaborates with IT and the Contact Center to develop order-related emails and other communications.
• Assists with the SMS program and push notification program as new channels.
• Develops data analysis plans to improve digital communication performance.

Skills

Email marketing

SMS marketing

Push notifications

Adobe Creative Suite

HTML/CSS

Data mining

Segmentation

Marketing strategy

Education

Background in Marketing, Mass Communications, or Public Relations

Tools

Photoshop

Dreamweaver

Illustrator

Adobe Creative Suite

Job description

Bass Pro Shops seeks a Digital Communications Specialist to lead a multi-channel email, SMS, and push notification program across our brands to engage customers and build loyalty.

You will manage end-to-end campaigns, collaborate with design, merchandising, and IT teams, develop segmentation plans, and analyze performance to optimize results across internet, catalog, and retail channels.