Performance Marketing Manager — Lead Gen & CPL

Bass Pro Shops; Springfield (MO); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Employee discounts

Health & dental benefits

401k retirement savings

Paid holidays and vacation

Job summary

Bass Pro Shops is seeking a Digital Marketing Manager to own CPL lead generation for White River Marine Group across paid media channels. You will set strategy, manage budgets, and continually optimize search, social, programmatic, affiliate, and other digital channels to improve lead quality and conversion to sales.

You will collaborate with CRM, analytics, sales, and brand teams to ensure accurate tracking, scalable measurement, and meaningful business impact.

Qualifications

• Bachelor’s degree in Marketing, Business, Advertising, or related field.
• 5–8+ years of performance marketing experience with lead generation.
• Experience managing paid media budgets, pacing, forecasting, and agency relationships.
• Experience optimizing campaigns toward CPL, CPA, ROAS, or lead-to-sale goals.
• Experience in retail/ecommerce/automotive/marine or high-consideration categories is preferred.

Responsibilities

• Own CPL strategy across paid media channels and optimize lead quality, volume, and cost.
• Lead paid search, paid social, programmatic, affiliate, and other digital channels.
• Collaborate with CRM, analytics, sales, brand, and agencies to tie leads to sales results.
• Develop testing plans for audiences, creative, offers, landing pages, and bidding.
• Manage budgets, channel mix, and growth opportunities based on performance trends.
• Own attribution, tracking, and ad tech integration across platforms.

Skills

Performance marketing

Paid media optimization

Attribution & tracking

Analytics & reporting

Cross-functional collaboration

Project management

Strategic thinking

Budget management

Education

Bachelor's degree in Marketing, Business, Advertising

Tools

Google Ads

Meta Ads

Adobe Analytics

CRM integrations

Job description

Bass Pro Shops is seeking a Digital Marketing Manager to own CPL lead generation for White River Marine Group across paid media channels. You will set strategy, manage budgets, and continually optimize search, social, programmatic, affiliate, and other digital channels to improve lead quality and conversion to sales.

You will collaborate with CRM, analytics, sales, and brand teams to ensure accurate tracking, scalable measurement, and meaningful business impact.