Email Marketing Lead: Lifecycle Campaigns & Analytics

US01 Movado Group, Inc.; New York (NY); Presencial; USD 46.000 - 54.000; Jornada completa

Descripción de la vacante

Movado Group, Inc. is seeking an Email Marketing Specialist to own and lead email execution across campaigns that drive customer acquisition, retention, and reactivation.

You will manage campaign builds, segmentation, QA, and deliverability while partnering with creative, merchandising, and global digital marketing teams. The role requires experience with Salesforce Marketing Cloud (Exact Target), light HTML coding, and strong analytical skills to optimize KPIs and program health.

Formación

• 2-3 years experience in email marketing or similar role.
• Experience with customer lifecycle programs and journeys.

Responsabilidades

• Manage end-to-end email deployment from content creation to deployment.
• Provide weekly performance reports and insights to optimize campaigns.
• Assist in consumer database segmentation for targeted deployments.
• Execute customer journeys (welcome, abandon cart, win-back, etc.).
• Collaborate with brand, merchandising, and global digital marketing teams.

Conocimientos

Campaign analysis

Audience segmentation

Communication skills

Cross-functional collaboration

Herramientas

Salesforce Marketing Cloud (Exact Target)

HTML coding

Descripción del empleo

Movado Group, Inc. is seeking an Email Marketing Specialist to own and lead email execution across campaigns that drive customer acquisition, retention, and reactivation.

You will manage campaign builds, segmentation, QA, and deliverability while partnering with creative, merchandising, and global digital marketing teams. The role requires experience with Salesforce Marketing Cloud (Exact Target), light HTML coding, and strong analytical skills to optimize KPIs and program health.