Email Marketing Manager: Lifecycle & Automation Lead

OSTTRA Group; Reston (VA); On-site; USD 112,000 - 129,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid parental leave

Tuition reimbursement

Vacation and sick leave

Employee discounts

Job summary

Stanley Martin Homes is seeking an Email Marketing Manager to lead email marketing and lifecycle communications using Salesforce Marketing Cloud across divisions and metro markets. You will own journey design, segmentation, and data cleanliness to drive engagement, qualified leads, and revenue growth.

The role requires 5–7+ years in email marketing with hands-on SFMC experience and SQL/AMPscript knowledge. Strong collaboration with marketing ops, analytics, and sales is essential.

Qualifications

• Bachelor's degree in marketing, business administration, communications or a related field.
• 5–7+ years in email marketing, lifecycle marketing or marketing automation.
• 3+ years hands-on in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder).
• Working command of SQL and AMPscript for segmentation and personalization.

Responsibilities

• Own the email and lifecycle strategy across divisions and metro markets — acquisition, nurture, re-engagement and post-inquiry follow-up.
• Build and manage campaigns and automated journeys in Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder).
• Design journeys that move a lead from inquiry to qualified handoff, with entry, exit and handoff criteria.
• Own segmentation and personalization through SQL, AMPscript and dynamic content, and keep audience data clean, compliant and current.
• Ensure email deliverability, maintain sender reputation, manage authentication protocols, and uphold CAN-SPAM compliance.
• Measure email's contribution to lead quality, appointments and net contracts — not open rates in isolation — through GA4, Looker and Salesforce.

Skills

Email marketing

Salesforce Marketing Cloud

SQL

AMPscript

Lifecycle marketing

Education

Bachelor's degree

Tools

Journey Builder

Automation Studio

Email Studio

Content Builder

Contact Builder

Job description

Stanley Martin Homes is seeking an Email Marketing Manager to lead email marketing and lifecycle communications using Salesforce Marketing Cloud across divisions and metro markets. You will own journey design, segmentation, and data cleanliness to drive engagement, qualified leads, and revenue growth.

The role requires 5–7+ years in email marketing with hands-on SFMC experience and SQL/AMPscript knowledge. Strong collaboration with marketing ops, analytics, and sales is essential.