Email Automation & Lifecycle Campaigns Lead

Follett Corporation; Westchester (IL); On-site; USD 40,000 - 133,000; Full time

Job summary

Follett Higher Education in Westchester, Illinois seeks an Email Automation Manager to lead high-volume campaigns and automated deployments totaling 1B+ emails annually. You will optimize lifecycle-driven programs, leverage CDP data, and partner with marketing, design, and compliance teams to drive engagement, retention, and revenue.

The role requires 5+ years in email/SMS marketing, experience with large-scale deployments, and strong HTML/CSS skills.

Qualifications

• 5+ years of email/SMS marketing with large-scale campaigns (1B+ annual sends).
• Minimum 3 years of direct B2C campaign deployment; Oracle Responsys or similar ESP preferred.
• Subject matter expertise in CAN-SPAM, TCPA, GDPR and data privacy basics.
• Proficiency in A/B testing, dynamic content personalization, lifecycle strategies.
• HTML/CSS coding knowledge is advantageous.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Lead development, deployment, and optimization of email campaigns across brands.
• Manage full lifecycles: planning, design, setup, testing, scheduling, deployment.
• Maintain compliance with CAN-SPAM, TCPA, GDPR and related policies.
• Monitor reporting to ensure campaign targeting and messaging accuracy.
• Develop new email automations and triggered campaigns, including loyalty emails.
• Execute personalized campaigns, including marketing, transactional, and auto-triggered messages.
• Act as the gatekeeper of loyalty deployments and messaging across systems.
• Partner with leadership to leverage CDP and customer behavioral data.
• Maintain acquisition counts and reporting across all acquisition touchpoints.
• Serve as conduit between planning, creative design, lifecycle team; maintain SLAs.
• Collaborate on creative, targeting, and deployment strategies to maximize impact.
• Provide campaign insights cross-departmentally to drive improvements.

Skills

Email marketing

Campaign management

Data privacy/compliance

A/B testing

Lifecycle campaigns

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

Oracle Responsys

HTML/CSS

Adobe Creative Suite

CDP knowledge

Job description

Follett Higher Education in Westchester, Illinois seeks an Email Automation Manager to lead high-volume campaigns and automated deployments totaling 1B+ emails annually. You will optimize lifecycle-driven programs, leverage CDP data, and partner with marketing, design, and compliance teams to drive engagement, retention, and revenue.

The role requires 5+ years in email/SMS marketing, experience with large-scale deployments, and strong HTML/CSS skills.