Email Automation Manager - Westchester, IL

Follett Corporation; Westchester (IL); On-site; USD 40,000 - 133,000; Full time

Job summary

Follett Higher Education in Westchester, Illinois seeks an Email Automation Manager to lead high-volume campaigns and automated deployments totaling 1B+ emails annually. You will optimize lifecycle-driven programs, leverage CDP data, and partner with marketing, design, and compliance teams to drive engagement, retention, and revenue.

The role requires 5+ years in email/SMS marketing, experience with large-scale deployments, and strong HTML/CSS skills.

Qualifications

• 5+ years of email/SMS marketing with large-scale campaigns (1B+ annual sends).
• Minimum 3 years of direct B2C campaign deployment; Oracle Responsys or similar ESP preferred.
• Subject matter expertise in CAN-SPAM, TCPA, GDPR and data privacy basics.
• Proficiency in A/B testing, dynamic content personalization, lifecycle strategies.
• HTML/CSS coding knowledge is advantageous.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Lead development, deployment, and optimization of email campaigns across brands.
• Manage full lifecycles: planning, design, setup, testing, scheduling, deployment.
• Maintain compliance with CAN-SPAM, TCPA, GDPR and related policies.
• Monitor reporting to ensure campaign targeting and messaging accuracy.
• Develop new email automations and triggered campaigns, including loyalty emails.
• Execute personalized campaigns, including marketing, transactional, and auto-triggered messages.
• Act as the gatekeeper of loyalty deployments and messaging across systems.
• Partner with leadership to leverage CDP and customer behavioral data.
• Maintain acquisition counts and reporting across all acquisition touchpoints.
• Serve as conduit between planning, creative design, lifecycle team; maintain SLAs.
• Collaborate on creative, targeting, and deployment strategies to maximize impact.
• Provide campaign insights cross-departmentally to drive improvements.

Skills

Email marketing

Campaign management

Data privacy/compliance

A/B testing

Lifecycle campaigns

Cross-functional collaboration

Project management

Education

Bachelor's degree

Tools

Oracle Responsys

HTML/CSS

Adobe Creative Suite

CDP knowledge

Job description

Email Automation Manager

#26-30621

Westchester, Illinois, United States

Job Category

Marketing

Full-Time/Part-Time

Full-time

Job Description

Position Overview

Follett Higher Education is a leading educational service provider and omnichannel retailer that provides students, faculty and staff, parents, and fans with the course materials, learning tools, and retail services needed to successfully support the collegiate journey. Follett Higher Education supports over 6 million students through its 1,100 physical and 1,750 eCommerce campus stores across North America.

The Email Automation Manager will be responsible for managing both daily campaign calendar execution and overseeing triggered and automated deployments that total approximately 1 billion promotional emails annually. Serving as the primary lead for developing CDP automated campaigns, including loyalty deployments, this role will collaborate closely with campaign planning to ensure seamless campaign execution from inception through deployment. The manager will drive the operational excellence of email campaigns, aligning initiatives with consumer lifecycle strategies to maximize engagement, retention, and revenue.

Responsibilities

Campaign Development & Execution:

• Lead development, deployment, and optimization of email marketing campaigns across multiple brands and departments within FHEG, supporting 1,000+ campus bookstores and corresponding customers.
• Manage full campaign lifecycles, including planning, design, setup, testing, scheduling, deployment, and performance optimization.
• Maintain compliance with applicable email regulations in coordination with and guidance from Follett compliance counsel.
• Monitor reporting to ensure campaign targeting and messaging accuracy.

Automation Flow Development:

• Develop new email automations and triggered emails, including loyalty emails.
• Execute personalized campaigns, including marketing, transactional, and auto-triggered messages.
• Act as the gatekeeper of loyalty deployments and messaging, ensuring consistency and cohesion across systems, channels, and customer-facing touchpoints.
• Partner with leadership to effectively leverage the CDP and customer behavioral data in planning and execution.
• Maintain acquisition counts and reporting across all acquisition touchpoints.

Collaboration with Campaign Planning and Senior Leadership:

• Serve as a conduit between campaign planning, creative design, and the lifecycle team, maintaining consistent SLAs and lead times for asset delivery and creative direction applicable for direct-to-consumer messaging.
• Collaborate on creative, targeting, and deployment strategies to maximize impact.
• Provide campaign performance insights and recommendations cross-departmentally to drive continuous improvement.
• Ensure business goals are met by aligning campaign execution with consumer lifecycle contact strategies.
• Execute Special Projects as directed by senior leadership.

Requirements

• Bachelor's degree or equivalent in Marketing, eCommerce, CS, Digital, or a related discipline required.
• 5+ years of experience in email and/or SMS marketing, with proven ability to manage large-scale, high-volume campaigns (1B+ annual sends).
• Minimum 3 years of direct B2C campaign deployment experience; familiarity with Oracle Responsys or similar ESP preferred.
• Subject matter expertise in email marketing, including data privacy regulations (CAN-SPAM, TCPA, GDPR) and platform functionality.
• Proficiency in A/B and multi-variant testing, dynamic content personalization, and lifecycle contact strategies.
• Experience or knowledge of HTML and CSS coding is preferred.
• Familiarity with AI tooling and/or Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver) preferred.
• Strong project management skills; ability to prioritize multiple initiatives and deliver on deadlines in a fast-paced environment.
• Highly collaborative with proven success working cross-functionally with both internal teams and external partners.
• Detail- and process-oriented, with excellent organizational, interpersonal, and communication skills.
• Limited non-standard hours to support hot market activity, game wins, season peaks, etc.

Job Details

Pay Range: $40,000.00 - $132,840.00 / year

Pay Transparency

The annual salary/hourly rate range has been established based on the role, experience, skill set, and location. The exact starting salary/hourly rate within the range will depend on the role and the local market. This position may be eligible to participate in one of the Company's incentive plans. The amount of any incentive payment varies and is subject to the terms and conditions of the applicable incentive plan. We offer a comprehensive benefits package which includes medical, dental, vision, disability, wellness programs, 401(k) plan, flex spending, paid holidays, and paid time off. Eligibility for benefits is governed by the applicable policies and plan documents.