Email Automation Lead, Lifecycle & Loyalty

Follett Corporation; Westchester (IL); On-site; USD 90,000 - 140,000; Full time

Job summary

Follett Higher Education seeks an Email Automation Manager to oversee daily campaign calendar execution and automated deployments totaling ~1 billion emails annually. You will lead CDP-driven campaigns, including loyalty messaging, collaborating with planning to ensure end-to-end deployment and operational excellence.

The role drives campaigns aligned with lifecycle strategies to maximize engagement, retention, and revenue across brands and campus stores.

Qualifications

• 5+ years of experience in email and/or SMS marketing
• Minimum 3 years of direct B2C campaign deployment experience
• Proficiency with data privacy regulations (CAN-SPAM, TCPA, GDPR) and ESP platforms

Responsibilities

• Lead development, deployment, and optimization of email marketing campaigns across multiple brands and departments
• Manage full campaign lifecycles including planning, design, setup, testing, scheduling, deployment, and performance optimization
• Maintain compliance with applicable email regulations in coordination with Follett compliance counsel
• Monitor reporting to ensure campaign targeting and messaging accuracy

Skills

Email marketing

SMS marketing

Campaign deployment

A/B testing

Lifecycle campaigns

HTML/CSS

Project management

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Oracle Responsys

Adobe Creative Suite

Job description

Follett Higher Education seeks an Email Automation Manager to oversee daily campaign calendar execution and automated deployments totaling ~1 billion emails annually. You will lead CDP-driven campaigns, including loyalty messaging, collaborating with planning to ensure end-to-end deployment and operational excellence.

The role drives campaigns aligned with lifecycle strategies to maximize engagement, retention, and revenue across brands and campus stores.