Email Automation Lead - 1B+ Campaigns & Loyalty

Follett Higher Ed Group, LLC; Westchester (IL); On-site; USD 40,000 - 133,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Paid holidays

Paid time off

Job summary

Follett Higher Education is seeking an Email Automation Manager to oversee daily campaign execution and 1B+ annual emails across brands and departments. You will develop CDP automated campaigns, including loyalty deployments, and drive lifecycle strategies to maximize engagement and revenue.

The role requires 5+ years in email/SMS marketing, familiarity with ESPs like Oracle Responsys, and strong collaboration with senior leadership. Hybrid hours and seasonal peaks are expected.

Qualifications

• 5+ years of email and/or SMS marketing experience with high-volume campaigns.
• 2+ years direct B2C deployment; Oracle Responsys familiarity preferred.
• Knowledge of CAN-SPAM, TCPA, GDPR and data privacy.

Responsibilities

• Lead development, deployment, and optimization of campaigns across brands.
• Manage end-to-end lifecycle: planning, design, testing, scheduling, deployment.
• Ensure compliance and accurate targeting; monitor performance and insights.
• Collaborate with planning and leadership to leverage CDP data.

Skills

Email marketing

SMS marketing

Campaign management

Privacy regulations

Education

Bachelor's degree in Marketing / eCommerce / CS / Digital

Tools

Oracle Responsys

HTML/CSS

Job description

Follett Higher Education is seeking an Email Automation Manager to oversee daily campaign execution and 1B+ annual emails across brands and departments. You will develop CDP automated campaigns, including loyalty deployments, and drive lifecycle strategies to maximize engagement and revenue.

The role requires 5+ years in email/SMS marketing, familiarity with ESPs like Oracle Responsys, and strong collaboration with senior leadership. Hybrid hours and seasonal peaks are expected.