Lifecycle Email & Marketing Automation Lead

Standard Process Inc; Wisconsin; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company-matched 401(k) program

Profit sharing

On-site childcare

Job summary

Standard Process Inc in Palmyra, WI is seeking an Email & Marketing Automation Manager to lead planning, development, and optimization of email and SMS programs. You will build campaigns, automated journeys, segments, and personalized messages to engage customers and drive growth, collaborating with Brand, Creative, Digital Marketing, and Sales.

The role requires 5+ years in email marketing and marketing automation, with hands-on experience in CRM platforms like HubSpot or Salesforce.

Qualifications

• 5+ years of experience in email marketing, marketing automation, CRM marketing, lifecycle marketing, or related digital marketing discipline.
• Experience building and optimizing email campaigns, customer journeys, nurture programs, and automation workflows.
• Experience analyzing campaign performance and using data to improve engagement and conversions.

Responsibilities

• Create and optimize email campaigns supporting product launches, promotions, and customer engagement initiatives.
• Build and manage automated email and SMS journeys.
• Develop segments and personalized communications using customer data and behavior.

Skills

Email marketing

Marketing automation

CRM marketing

Lifecycle marketing

Audience segmentation

Education

Bachelor's degree in Marketing/Communications/Digital Marketing

Tools

HubSpot

Salesforce

Job description

Standard Process Inc in Palmyra, WI is seeking an Email & Marketing Automation Manager to lead planning, development, and optimization of email and SMS programs. You will build campaigns, automated journeys, segments, and personalized messages to engage customers and drive growth, collaborating with Brand, Creative, Digital Marketing, and Sales.

The role requires 5+ years in email marketing and marketing automation, with hands-on experience in CRM platforms like HubSpot or Salesforce.