Education Tech Marketing & Enablement Lead

OETC; Boise (ID); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision

SEP IRA and retirement contribution

PTO 80–120 hours/year

Sick leave and holidays

Life & Disability coverage

Job summary

OETC, founded in 1983, helps K-12 and higher education institutions navigate affordable technology choices. We seek a Marketing/RevOps professional to drive targeted demand generation, partner relationship management, and operations optimization across Salesforce and HubSpot ecosystems.

You will design campaigns, develop collateral, enable the sales team, and track ROI to improve impact for schools and districts nationwide.

Qualifications

Responsibilities

• Execute targeted demand generation initiatives to engage key decision-makers across prospective and non-buying accounts.
• Design and execute multi-channel campaigns focused on growth areas, including cybersecurity, devices, and partnerships.
• Develop an integrated marketing calendar aligned with procurement cycles to maximize engagement and conversion.
• Create high-impact, brand-agnostic collateral for consultative sales conversations.
• Lead enablement with refreshed line cards, buying guides, category overviews, and lifecycle resources.
• Distill complex specifications into clear enablement tools and training for Member Advisors.
• Track content adoption, ROI, and feedback loops to optimize campaigns and tools.

Job description

OETC, founded in 1983, helps K-12 and higher education institutions navigate affordable technology choices. We seek a Marketing/RevOps professional to drive targeted demand generation, partner relationship management, and operations optimization across Salesforce and HubSpot ecosystems.

You will design campaigns, develop collateral, enable the sales team, and track ROI to improve impact for schools and districts nationwide.