Education Tech Marketing & Enablement Lead

OETC; Salem (OR); Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

PTO 80–120 hours

Job summary

OETC is seeking a marketing and revenue operations professional to lead demand generation, multi-channel campaigns, and regional partner events. You will leverage Salesforce and HubSpot to optimize databases, build targeted lists, and improve campaign deliverability.

The role focuses on education markets, vendor relationships, and data-driven enablement for Member Advisors. You will develop collateral, manage campaigns, and track ROI while coordinating with sales and leadership to align

Qualifications

• Proven experience in targeted demand generation and multi-channel campaigns.
• Ability to design and execute campaigns across key education segments.
• Trackable success in content development and collateral creation for sales enablement.

Responsibilities

• Execute targeted demand generation initiatives across prospective and non-buying accounts.
• Design and run multi-channel campaigns focusing on growth areas and partnerships.
• Develop an annual marketing calendar aligned with procurement and budget cycles.
• Create high-impact collateral and enablement tools for the sales team.

Skills

Demand generation

Campaign design

Multi-channel marketing

Lead generation

Sales enablement

Tools

HubSpot

Salesforce

Canva

Job description

OETC is seeking a marketing and revenue operations professional to lead demand generation, multi-channel campaigns, and regional partner events. You will leverage Salesforce and HubSpot to optimize databases, build targeted lists, and improve campaign deliverability.

The role focuses on education markets, vendor relationships, and data-driven enablement for Member Advisors. You will develop collateral, manage campaigns, and track ROI while coordinating with sales and leadership to align