Education Tech Marketing & Enablement Lead

OETC; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance fully paid

Vision coverage

Dental coverage

Retirement plan SEP IRA

Paid time off

Sick leave

Holidays

Life & disability insurance

Job summary

OETC, a nonprofit consortium supporting educators, seeks a Marketing Operations & RevOps professional to optimize campaigns, demand generation, and partner enablement across K-12 and higher education markets.

You will leverage Salesforce and HubSpot to drive data accuracy, build segmented lists, manage partner records, and support sales with brand-agnostic collateral, event marketing, and regional campaigns.

Responsibilities

• Execute targeted demand generation initiatives to engage key decision-makers across prospective and non-buying accounts.
• Design and execute multi-channel campaigns focused on high-growth areas, including auxiliary product lines, cybersecurity solutions, devices, and new OEM hardware & software partnerships.
• Develop an integrated marketing calendar aligned with educational procurement and fiscal budget cycles to maximize engagement and conversion.
• Develop high-impact, brand-agnostic collateral that addresses key buyer pain points and supports consultative sales conversations.
• Execute a comprehensive 90-day enablement roadmap: refresh line cards, produce vendor-neutral buying guides, publish category overviews, and build device lifecycle resources.
• Enhance RFP responses and independently design professional pitch decks, competitive battle cards, and supporting visual assets.
• Distill complex technical specifications and vendor details into clear, actionable, and brand-agnostic sales enablement tools.
• Lead sales onboarding and continuous messaging training to ensure Member Advisors can effectively leverage new tools and resources.
• Track content adoption and measure collateral ROI to continuously optimize sales tools and drive deal velocity.
• Establish a structured sales-marketing feedback loop to maintain alignment between campaign strategy and field interactions.

Job description

OETC, a nonprofit consortium supporting educators, seeks a Marketing Operations & RevOps professional to optimize campaigns, demand generation, and partner enablement across K-12 and higher education markets.

You will leverage Salesforce and HubSpot to drive data accuracy, build segmented lists, manage partner records, and support sales with brand-agnostic collateral, event marketing, and regional campaigns.