K-12 Growth Marketer for EdTech Demand & Pipeline

JoVE; Kentucky; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Impact on science education

Global collaboration

Job summary

JoVE, a world-leading producer of video solutions for science education, seeks a Marketing Specialist to build the US K-12 demand engine. You will generate and qualify leads, work with sales on conversions, and drive campaigns across schools and districts.

The role includes conference marketing, content creation, and ROI analysis. The ideal candidate has 5+ years in marketing (EdTech preferred), hands-on use of HubSpot/Salesforce/GA, and willingness to travel for events.

Qualifications

• A Bachelor's degree required.
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts.
• Track record of generating qualified leads and pipeline with measurable results.
• Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, or similar).
• Event and conference marketing experience with lead capture and conversion.
• Willingness to travel for conferences and events.
• Self-directed, results driven and organized.

Responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and partner with sales on handoff and conversion.
• Drive awareness and engagement among teachers, curriculum leads, and district administrators through targeted campaigns.
• Plan and run education conferences and events — booth logistics, materials, lead capture, and post-event nurture that converts leads into opportunities.
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web, and social content.
• Optimize marketing strategy based on funnel performance, audience insight, and market feedback.
• Monitor campaign impact and ROI — track cost per lead, MQL-to-SQL conversion, and pipeline contribution.

Skills

Lead generation

CRM

Marketing automation

Analytics

Campaign management

Event marketing

Team collaboration

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Google Analytics

Job description

JoVE, a world-leading producer of video solutions for science education, seeks a Marketing Specialist to build the US K-12 demand engine. You will generate and qualify leads, work with sales on conversions, and drive campaigns across schools and districts.

The role includes conference marketing, content creation, and ROI analysis. The ideal candidate has 5+ years in marketing (EdTech preferred), hands-on use of HubSpot/Salesforce/GA, and willingness to travel for events.