Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Detroit (MI); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Assistant to support strategy execution, content creation, and campaign coordination. The role involves collaboration with external partners, cross-functional teams, and ongoing optimization of processes to drive effective marketing outcomes.

The candidate should have a relevant degree, strong communication, and proficiency with MS Office and marketing tools. This position is full-time and based in the United States.

Qualifications

• Degree or related field in Marketing/Communications/Journals.
• Organized, accurate and thorough work style.
• Strong written and verbal communication skills.
• Ability to prioritize tasks and deliver on schedule.
• Knowledge of marketing terminology and concepts.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate well.
• Proficiency with Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive outcomes for customers.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate with external partners in a professional manner.
• Coordinate, track and facilitate projects and initiatives.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with editing and proofreading marketing materials.
• Coordinate distribution of marketing materials internally and externally.
• Assist with basic analytics and reporting across channels.
• Collaborate with cross-functional teams to deliver results.
• Support market research and identify trends and opportunities.

Skills

Organized

Strong communication

Prioritization

Marketing terminology

Content development

Team collaboration

MS Office

Adobe Creative Suite

Pardot/Marketing Cloud

B2B/B2C marketing knowledge

Cross-functional work

Education

Marketing/Communications/Journals degree or related

Tools

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

Job description

Cengage Group is seeking a Marketing Assistant to support strategy execution, content creation, and campaign coordination. The role involves collaboration with external partners, cross-functional teams, and ongoing optimization of processes to drive effective marketing outcomes.

The candidate should have a relevant degree, strong communication, and proficiency with MS Office and marketing tools. This position is full-time and based in the United States.