Marketing Coordinator: EdTech Campaigns & Analytics

Cengage Group; Madison (WI); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group seeks a Marketing Coordinator to support strategy execution, campaign coordination, and content calendar management. You will collaborate with external partners and cross-functional teams to drive project results while helping optimize internal processes.

Ideal candidates bring a degree in marketing or related field, strong written and verbal skills, and proficiency in MS Office and Adobe Creative Suite. Salesforce Pardot/Marketing Cloud knowledge is a plus.

Qualifications

• Degree or certification in Marketing, Communications, Journalism, or related field.
• Organized, accurate, and thorough; strong written and verbal communication.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate confidently and professionally with external partners.
• Coordinate, track, and facilitate the completion of projects and initiatives.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with the creation and proofreading of marketing materials.
• Coordinate the distribution of marketing materials both internally and externally.
• Assist with basic analytics and reporting across multiple channels.
• Collaborate with cross-functional internal teams to deliver results.
• Assist with market research and identify emerging trends and opportunities.

Skills

Marketing strategy

Project management

Communication skills

Prioritization

Marketing terminology

Content development

Team collaboration

MS Office

Adobe Creative Suite

Digital education

Salesforce Pardot/Marketing Cloud

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

Job description

Cengage Group seeks a Marketing Coordinator to support strategy execution, campaign coordination, and content calendar management. You will collaborate with external partners and cross-functional teams to drive project results while helping optimize internal processes.

Ideal candidates bring a degree in marketing or related field, strong written and verbal skills, and proficiency in MS Office and Adobe Creative Suite. Salesforce Pardot/Marketing Cloud knowledge is a plus.