Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Seattle (WA); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Coordinator to support strategy execution, content creation, and campaign delivery across channels. You will partner with internal teams and external partners to ensure timely project completion and effective marketing communications.

The role emphasizes content calendar management, analytics support, and market research to identify opportunities in both B2B and B2C segments.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field
• Organized, accurate, and thorough
• Strong written and verbal communication skills
• Ability to prioritize tasks to deliver projects on schedule
• Knowledge of marketing terminology
• Ability to develop marketing content and collateral
• Ability to manage multiple priorities and collaborate effectively within a team
• Proficiency in Microsoft Office Suite
• Familiarity with Adobe Creative Suite
• Passion for digital education and positive customer outcomes
• Familiarity with marketing strategies and delivery channels
• Understanding of both B2B and B2C marketing is a plus
• Channel or product marketing experience is a plus
• Experience with Salesforce Pardot or Marketing Cloud is a plus

Responsibilities

• Assist marketing leadership with strategy execution and campaign support
• Collaborate confidently and professionally with external partners
• Coordinate, track, and facilitate the completion of projects and initiatives
• Create and organize content calendars
• Optimize internal processes
• Assist with the creation and proofreading of marketing materials
• Coordinate the distribution of marketing materials both internally and externally
• Assist with basic analytics and reporting across multiple channels
• Collaborate with cross-functional internal teams to deliver results
• Assist with market research and identify emerging trends and opportunities

Skills

Strong written/verbal communication

Organized and thorough

Prioritize tasks

Marketing terminology

Develop marketing content

Team collaboration

Cross-functional collaboration

Marketing channels knowledge

B2B/B2C marketing understanding

Education

Marketing, Communications, Journalism or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot or Marketing Cloud

Job description

Cengage Group is seeking a Marketing Coordinator to support strategy execution, content creation, and campaign delivery across channels. You will partner with internal teams and external partners to ensure timely project completion and effective marketing communications.

The role emphasizes content calendar management, analytics support, and market research to identify opportunities in both B2B and B2C segments.