EdTech Marketing Coordinator: Campaigns & Content

Cengage Group; Anchorage (AK); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Assistant to support strategy execution, content calendar management, and collaboration with external partners. You will help optimize processes, proofread materials, and assist analytics across channels.

The role emphasizes strong communication, organizational skills, and a passion for digital education, with exposure to B2B/B2C marketing and various delivery channels.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate confidently and professionally with external partners.
• Coordinate, track, and facilitate the completion of projects and initiatives.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with the creation and proofreading of marketing materials.
• Coordinate the distribution of marketing materials both internally and externally.
• Assist with basic analytics and reporting across multiple channels.
• Collaborate with cross-functional internal teams to deliver results.
• Assist with market research and identify emerging trends and opportunities.

Skills

Organized

Communication skills

Task prioritization

Marketing terminology

Content development

Team collaboration

Marketing channels

B2B/B2C knowledge

Marketing strategies

Digital education passion

Education

Marketing-related degree/cert

Tools

Salesforce Pardot

Marketing Cloud

Microsoft Office

Adobe Creative Suite

Job description

Cengage Group is seeking a Marketing Assistant to support strategy execution, content calendar management, and collaboration with external partners. You will help optimize processes, proofread materials, and assist analytics across channels.

The role emphasizes strong communication, organizational skills, and a passion for digital education, with exposure to B2B/B2C marketing and various delivery channels.