Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Omaha (NE); Remote; USD 26,000 - 43,000; Full time

Benefits offered by this job

Disability accommodations

Total Rewards program

Job summary

Cengage Group, a global edtech leader, is seeking a Marketing Coordinator to support strategy execution, partner with external teams, and drive campaigns across channels. This role involves content calendar management, process optimization, and contributing to marketing materials creation and proofreading.

You will assist with analytics, market research, and cross‑functional projects while developing compelling content and collateral that supports both B2B and B2C initiatives.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate confidently and professionally with external partners.
• Coordinate, track, and facilitate the completion of projects and initiatives.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with the creation and proofreading of marketing materials.
• Coordinate the distribution of marketing materials both internally and externally.
• Assist with basic analytics and reporting across multiple channels.
• Collaborate with cross-functional internal teams to deliver results.
• Assist with market research and identify emerging trends and opportunities.

Skills

Marketing strategy

Content creation

Project coordination

Communication skills

Team collaboration

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot/Marketing Cloud

Market research

Digital education focus

Education

Marketing, Communications, Journalism degree or related field

Tools

Microsoft Office Suite

Adobe Creative Suite

Salesforce Pardot

Marketing Cloud

Job description

Cengage Group, a global edtech leader, is seeking a Marketing Coordinator to support strategy execution, partner with external teams, and drive campaigns across channels. This role involves content calendar management, process optimization, and contributing to marketing materials creation and proofreading.

You will assist with analytics, market research, and cross‑functional projects while developing compelling content and collateral that supports both B2B and B2C initiatives.