Marketing Coordinator: Campaigns, Content & Analytics

Cengage Group; Salt Lake City (UT); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Assistant to support strategy execution, coordinate projects, and develop content calendars in a fast-paced edtech environment. You will collaborate with external partners and internal teams to optimize processes and deliver results across multiple channels.

Ideal candidates will have a marketing-related degree and strong written and verbal communication skills, with proficiency in MS Office and familiarity with Adobe Creative Suite.

Qualifications

• Degree or certification in Marketing, Communications, Journalism, or related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support.
• Collaborate confidently and professionally with external partners.
• Coordinate, track, and facilitate the completion of projects and initiatives.
• Create and organize content calendars.
• Optimize internal processes.
• Assist with the creation and proofreading of marketing materials.
• Coordinate the distribution of marketing materials both internally and externally.
• Assist with basic analytics and reporting across multiple channels.
• Collaborate with cross-functional internal teams to deliver results.
• Assist with market research and identify emerging trends and opportunities.

Skills

Marketing degree

Organized

Written communication

Verbal communication

Prioritize tasks

Marketing terminology

Content development

Team collaboration

MS Office

Adobe Creative Suite

Digital education

Marketing channels

B2B and B2C marketing

Salesforce Pardot/Marketing Cloud

Education

Degree in Marketing, Communications, Journalism, or related field

Tools

Salesforce Pardot

Job description

Cengage Group is seeking a Marketing Assistant to support strategy execution, coordinate projects, and develop content calendars in a fast-paced edtech environment. You will collaborate with external partners and internal teams to optimize processes and deliver results across multiple channels.

Ideal candidates will have a marketing-related degree and strong written and verbal communication skills, with proficiency in MS Office and familiarity with Adobe Creative Suite.