EdTech Marketing Coordinator: Campaigns & Content

Cengage Group; Burlington (VT); Remote; USD 26,000 - 43,000; Full time

Job summary

Cengage Group is seeking a Marketing Coordinator to support strategy execution, collaborate with external partners, and manage content calendars. You will help optimize processes, proofread marketing materials, and distribute assets across channels.

Ideal candidates will have strong written/verbal communication, organization, and the ability to manage multiple priorities. Familiarity with Salesforce Pardot or Marketing Cloud is a plus.

Qualifications

• Degree, certification, or minor in Marketing, Communications, Journalism, or a related field.
• Organized, accurate, and thorough.
• Strong written and verbal communication skills.
• Ability to prioritize tasks to deliver projects on schedule.
• Knowledge of marketing terminology.
• Ability to develop marketing content and collateral.
• Ability to manage multiple priorities and collaborate effectively within a team.
• Proficiency in Microsoft Office Suite.
• Familiarity with Adobe Creative Suite.
• Passion for digital education and positive customer outcomes.
• Familiarity with marketing strategies and delivery channels.
• Understanding of both B2B and B2C marketing is a plus.
• Channel or product marketing experience is a plus.
• Experience with Salesforce Pardot or Marketing Cloud is a plus.

Responsibilities

• Assist marketing leadership with strategy execution and campaign support
• Collaborate confidently and professionally with external partners
• Coordinate, track, and facilitate the completion of projects and initiatives
• Create and organize content calendars
• Optimize internal processes
• Assist with the creation and proofreading of marketing materials
• Coordinate the distribution of marketing materials both internally and externally
• Assist with basic analytics and reporting across multiple channels
• Collaborate with cross-functional internal teams to deliver results
• Assist with market research and identify emerging trends and opportunities

Skills

Organized

Written communication

Verbal communication

Prioritization

Marketing terminology

Content development

Team collaboration

B2B/B2C understanding

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Adobe Creative Suite

Salesforce Pardot

Marketing Cloud

Job description

Cengage Group is seeking a Marketing Coordinator to support strategy execution, collaborate with external partners, and manage content calendars. You will help optimize processes, proofread marketing materials, and distribute assets across channels.

Ideal candidates will have strong written/verbal communication, organization, and the ability to manage multiple priorities. Familiarity with Salesforce Pardot or Marketing Cloud is a plus.