EDTech Inside Sales & Lead Gen Associate

Liaison International; United States; Remote; USD 50,000 - 70,000; Full time

Job summary

Liaison International is seeking an entry-level sales professional passionate about higher education tech. You will support Sales and Marketing to generate pipeline, engage target accounts, and set appointments for Account Executives. Collaboration with leadership and teams across campus programs is key.

The role emphasizes outbound outreach, event support, and market feedback to inform campaigns. Prior inside sales experience is a plus, and CRM familiarity is encouraged.

Qualifications

• Bachelor's degree from an accredited college or university.
• Excellent communication skills—written and verbal.
• Demonstrated leadership or success in school or activities.
• Highly motivated and ambitious.
• Passion for higher education or education technology.
• Ability to manage their own workload independently, multi-task, and prioritize effectively.
• A self-starter with a positive 'can do' attitude.
• Familiarity with CRM platforms like HubSpot or Salesforce preferred, but not required.
• Prior sales development experience is a big plus.

Responsibilities

• Aid Sales and Marketing in generating pipeline and increasing opportunities.
• Outbound Lead Generation: engage prospects to set appointments for AEs.
• Launch outbound initiatives and programs to support lead generation.
• Support Account Executives with prospecting in assigned territories.
• Assist in planning events and follow-up for webinars and gated content releases.
• Share market feedback to inspire campaigns.
• Assist with industry events and other marketing activities.

Skills

Communication skills

Leadership

Motivated

Self-starter

Time management

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Job description

Liaison International is seeking an entry-level sales professional passionate about higher education tech. You will support Sales and Marketing to generate pipeline, engage target accounts, and set appointments for Account Executives. Collaboration with leadership and teams across campus programs is key.

The role emphasizes outbound outreach, event support, and market feedback to inform campaigns. Prior inside sales experience is a plus, and CRM familiarity is encouraged.