eCommerce Specialist

vitalsource; United States; Remote; USD 79,000 - 83,000; Full time

Benefits offered by this job

Competitive base salary

Strong benefits package

401K with match

Parental leave

Tuition reimbursement

Vacation & holidays

Remote-friendly culture

Job summary

VitalSource is hiring an eCommerce Specialist to contribute to our E-Commerce team located remotely in the US. The role analyzes VitalSource's direct-to-consumer digital channel and reports findings to leadership, connecting sales, website, marketing, and catalog data to drive revenue through recommendations on conversion, site search, SEO, and retention.

As an individual contributor reporting to the Senior Director, Global eCommerce, you will build dashboards, collaborate across Product, UX,

Qualifications

• 2–4 years of experience in eCommerce, digital marketing, or a related field.
• Experience with conversion and funnel analysis to improve sales performance.
• Knowledge of levers that drive eCommerce: conversion, AOV, traffic, retention.
• Proficiency with BI/reporting tools (Looker, Tableau, Power BI, Excel).
• Experience aggregating data from web, sales, marketing, and catalog sources.
• Strong cross-functional communicator who can align stakeholders.

Responsibilities

• Coordinate performance tracking and analyze KPI measures to identify drivers of performance.
• Analyze large datasets across sales, web, marketing, and catalog sources to build a unified view.
• Package findings into clear narratives for senior leadership and cross-functional audiences.
• Improve site search discoverability to help customers find and purchase content.
• Monitor organic search performance and guide SEO strategy.
• Build and manage customer segments to grow LTV and repeat purchases.
• Leverage seasonal and segment trends to inform promotional planning.
• Collaborate with Analytics, Product, Marketing, and Customer Success to align priorities.
• Build and maintain dashboards and reporting workflows for timely visibility.
• Leverage AI-powered tools to surface insights faster.
• Other duties as assigned.

Skills

Conversion analysis

Data analysis

Cross-functional communication

BI & analytics

Customer segmentation

SEO/SEM familiarity

Tools

Looker

Tableau

Power BI

Excel

Job description

VitalSource®, is hiring an eCommerce Specialist to contribute to our E-Commerce team located remotely in the US.

The eCommerce Specialist analyzes the performance of VitalSource's direct-to-consumer digital commerce channel and reports findings to leadership. This role connects sales, website, marketing, and catalog data to identify what impacts revenue, and works with Product, UX, Marketing, and Analytics to turn those insights into recommendations on conversion, site search, SEO, and customer retention. This is an individual contributor role reporting to the Senior Director, Global eCommerce.

VitalSource is a mission-driven company delivering affordable, impactful learning to anyone, anywhere.

Key Responsibilities:

• Coordinate performance tracking and analyze KPI measures and tracking data to identify the drivers behind performance trends and opportunities to improve efficiency, effectiveness, and scale across the eCommerce system.
• Analyze large, complex datasets across sales, web, marketing, and catalog sources to build a unified view of eCommerce performance; identify, quantify, and prioritize issues and opportunities by connecting signals across disparate data sources.
• Package findings into clear, compelling narratives for senior leadership and cross-functional audiences, translating complexity into decisions.
• Improve site search discoverability to ensure customers can find and purchase the content they're looking for.
• Monitor and report on organic search performance, identifying trends and opportunities to guide SEO strategy and inform cross-functional teams.
• Build and manage customer segments to support programs to grow LTV and repeat purchase.
• Leverage seasonal and segment-level sales trends to inform promotional planning that maximizes revenue.
• Partner with Analytics, Product, Marketing, and Customer Success to align on priorities and ensure eCommerce initiatives translate into measurable sales outcomes.
• Build and maintain dashboards and reporting workflows that give stakeholders timely, reliable visibility into the business.
• Leverage AI-powered tools to work more efficiently and surface insights faster.
• Other duties as assigned.

Required Qualifications:

• 2-4 years of experience in eCommerce, digital marketing, or a related field.
• Experience with conversion and funnel analysis, and using those findings to implement improvements that improve sales performance.
• Working knowledge of the levers that drive eCommerce sales: conversion, AOV, traffic channels, catalogue quality, and customer retention.
• Proficiency with BI and reporting tools (e.g., Looker, Tableau, Power BI, Excel).
• Experience working across web, sales, marketing, and catalogue data sources to build a cohesive view of business performance.
• Strong cross-functional communicator who can align stakeholders and drive work forward across teams.

Preferred Skills:

• Experience with Google Analytics 4 and/or Google Ads.
• Familiarity with SEO tools and best practices (e.g., Search Console, SEMrush, Ahrefs).
• Experience with customer segmentation or CRM/marketing platforms.
• Familiarity with AI-powered analytics or productivity tools (e.g., Copilot, ChatGPT, AI-assisted BI features).

Salary Range:

$78,500 - $82,500

What We Offer:

• Culture:Collaborative, Inclusive, and Mission-driven
• More in your pocket:Competitive base salary and a strong variable component
• We take care of all aspects of our people:Generous, well-rounded benefits such asMedical, Vision, Dental, Life, Disability, Critical Illness, Accident, FSA, HSA, ID Protection, Pet and Legal Insurance
• Retirement:401K matchup to 5%
• We support our families:12 weeks of paid parental leave
• Continued education:Use our tuition reimbursement program
• The Importance of Balance:start at 4 weeks' vacation, 12 sick days, 11 company holidays, and 3 personal days
• Flexibility:flexible work schedules and remote capabilities (by team) - feel free to skip the commute and hit your deadlines from home
• Casual Dress:be as comfortable at work as you are in your own living room
• Wellness:lots of opportunities for fitness challenges and rewards

Who We Are:

VitalSource is the leading education technology solutions provider committed to helping partners create, deliver, and distribute affordable, accessible, and impactful learning experiences worldwide. As a recognized innovator in the digital course materials market, VitalSource is best known for partnering with more than 1,000 publishers and resellers to deliver extraordinary learning experiences to millions of active users globally—and today we’re also powering new, cutting-edge technologies designed to optimize teaching and learning for maximum results. Learn more at https://vitalsource.com and follow us on Twitter, LinkedIn, and Instagram.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.

• EEO/AA Employer/Vet/Disabled
• We participate in EVerify.
• EEO Poster in English
• EEO Poster in Spanish