Ecommerce Search & Browse Specialist

Mills Fleet Farm e-Commerce Enterprises, LLC; Menasha (WI); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid time off

Bonus opportunities

Life and disability insurance

Flexible spending account

Career development

Job summary

Fleet Farm is seeking a Search & Browse Analyst to optimize our ecommerce experience. You will focus on onsite search, navigation, taxonomy, category pages, filtering, and browse functionality to improve product discovery and conversion.

You'll work with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to analyze customer behavior and site performance, identify opportunities, and implement improvements that boost online sales.

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field, or equivalent experience.
• 2+ years of experience in eCommerce, digital merchandising, analytics, or related.
• Advanced proficiency in Microsoft Excel (pivot tables, lookups).
• Experience interpreting large datasets and translating insights into actions.
• Strong analytical, problem-solving, and communication skills.

Responsibilities

• Optimize onsite search, browse, navigation, and taxonomy for better discovery.
• Analyze search behavior, journeys, and performance to identify opportunities.
• Develop recommendations to improve search relevance, rankings, filtering, and navigation.
• Execute merchandising rules, search boosts, redirects, synonyms, and campaigns.
• Support launches and category changes through optimized search and browse experiences.
• Collaborate with Merchandising to ensure accurate categorization and tagging.

Skills

Excel

Analytics

SQL

Algolia

Google Analytics 4

Education

Bachelor's degree in Business/Marketing/Analytics or related

Tools

Algolia

Bloomreach

Google Analytics 4

Job description

Fleet Farm is seeking a Search & Browse Analyst to optimize our ecommerce experience. You will focus on onsite search, navigation, taxonomy, category pages, filtering, and browse functionality to improve product discovery and conversion.

You'll work with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to analyze customer behavior and site performance, identify opportunities, and implement improvements that boost online sales.