Ecommerce CRO & Site Analytics Coordinator

Mills Fleet Farm e-Commerce Enterprises, LLC; Menasha (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off and holidays

Short-term and long-term disability

Life insurance

Flexible spending account options

Wellness and employee support programs

Job summary

Fleet Farm is seeking a Site Analytics & A/B Testing Coordinator to optimize our ecommerce experience through data, insights and experimentation. You will analyze website behavior, funnels and KPIs to identify opportunities and drive revenue.

You’ll work with eCommerce, UX, Product, Merchandising and IT to diagnose opportunities, test solutions and measure results, onsite at Fleet Farm’s Appleton, WI center.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, analytics or related field.
• 1–3 years in ecommerce analytics, digital marketing, or CRO.
• Experience with GA4, Adobe Analytics or similar tools.
• Knowledge of A/B testing principles and CRO metrics.
• Strong Excel skills and data interpretation.

Responsibilities

• Analyze website traffic and customer behavior to identify optimization opportunities.
• Monitor key ecommerce KPIs such as conversion rate and revenue per visitor.
• Develop hypotheses and post-test recommendations based on business goals.
• Coordinate planning, execution and analysis of A/B and multivariate tests.
• Collaborate with Digital Product, UX, Merchandising, Marketing and IT.

Skills

Web analytics

A/B testing

Data analysis

Excel

Communication

Education

Bachelor's degree in Business Marketing Analytics or related field

Tools

Google Analytics 4

Adobe Analytics

Kibo

Builder.io

Job description

Fleet Farm is seeking a Site Analytics & A/B Testing Coordinator to optimize our ecommerce experience through data, insights and experimentation. You will analyze website behavior, funnels and KPIs to identify opportunities and drive revenue.

You’ll work with eCommerce, UX, Product, Merchandising and IT to diagnose opportunities, test solutions and measure results, onsite at Fleet Farm’s Appleton, WI center.