Ecommerce Site Merchandising & Growth Strategist

DeKalb Health

New York (NY)

Hybrid

USD 70,000 - 80,000

Full time

14 days+

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Job summary

Baldor Specialty Foods is seeking a Site Merchandising Specialist to optimize digital experiences across web and app platforms, with the goal of increasing basket size and LTV. The role will own product discoverability and search optimization (on-site and SEO/AEO) and support digital merchandising initiatives, CMS content, and customer journey improvements.

The ideal candidate combines digital and ecommerce optimization expertise with strong analytical thinking, attention to detail, and a

Qualifications

Bachelor's degree in Marketing, Digital Marketing, Ecommerce, Business, or related field.
3–5+ years of experience in digital marketing, ecommerce optimization, SEO, or digital merchandising.
Experience working with ecommerce platforms, content management systems, web analytics tools, and SEO technologies.
Understanding of onsite search, product taxonomy, customer journey optimization, and digital merchandising principles.
Familiarity with SEO best practices, emerging AEO strategies, and AI-driven search experiences.
Strong organizational and project management skills.
Excellent collaboration and communication abilities.
Passion for food, hospitality, and the food industry.
Comfortable working in PowerPoint, Excel, and project management tools.
Positive, adaptable mindset with the ability to thrive in a dynamic, deadline-driven environment.

Responsibilities

Manage and optimize the ecommerce experience to improve customer engagement, conversion, and revenue.
Monitor customer behavior, site performance, and journey analytics to identify opportunities for improvement.
Execute site enhancements, navigation updates, category page optimizations, and UX improvements that remove friction and increase conversion.
Support testing initiatives, including A/B testing
Stay informed on emerging ecommerce, customer experience, and digital merchandising trends to bring new ideas and best practices to the business
Own on-site search performance across web and app experiences.
Continuously optimize search relevance, synonyms, taxonomy, filters, internal linking, and on-page search elements.
Monitor evolving search technologies, including AI-powered search experiences and industry best practices
Partner with content and merchandising teams to improve search relevance and product findability.
Manage homepage experiences, promotional modules, banners, and seasonal content placements.
Build and maintain campaign landing pages and promotional experiences within the CMS
Ensure website content is accurate, timely, and aligned with marketing and business priorities.
Collaborate with marketing partners to ensure campaigns are properly executed across web and app experiences.
Coordinate site updates for product launches, seasonal campaigns, supplier marketing programs, and company initiatives.
Manage sponsored placements and digital promotional opportunities to maximize visibility and performance.
Use ecommerce, search, merchandising, and website performance data to inform decisions and uncover opportunities
Develop actionable recommendations to improve engagement, conversion, customer acquisition, and revenue.
Maintain a working knowledge of analytics tools and reporting; deep expertise is not required, but comfort identifying trends and using data to support decisions is essential
Identify opportunities to improve digital acquisition and conversion performance.