Site Analytics and A/B Testing Coordinator

Mills Fleet Farm e-Commerce Enterprises, LLC; Menasha (WI); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) with company match

Paid time off and holidays

Short-term and long-term disability

Life insurance

Flexible spending account options

Wellness and employee support programs

Job summary

Fleet Farm is seeking a Site Analytics & A/B Testing Coordinator to optimize our ecommerce experience through data, insights and experimentation. You will analyze website behavior, funnels and KPIs to identify opportunities and drive revenue.

You’ll work with eCommerce, UX, Product, Merchandising and IT to diagnose opportunities, test solutions and measure results, onsite at Fleet Farm’s Appleton, WI center.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, analytics or related field.
• 1–3 years in ecommerce analytics, digital marketing, or CRO.
• Experience with GA4, Adobe Analytics or similar tools.
• Knowledge of A/B testing principles and CRO metrics.
• Strong Excel skills and data interpretation.

Responsibilities

• Analyze website traffic and customer behavior to identify optimization opportunities.
• Monitor key ecommerce KPIs such as conversion rate and revenue per visitor.
• Develop hypotheses and post-test recommendations based on business goals.
• Coordinate planning, execution and analysis of A/B and multivariate tests.
• Collaborate with Digital Product, UX, Merchandising, Marketing and IT.

Skills

Web analytics

A/B testing

Data analysis

Excel

Communication

Education

Bachelor's degree in Business Marketing Analytics or related field

Tools

Google Analytics 4

Adobe Analytics

Kibo

Builder.io

Job description

Site Analytics and A/B Testing Coordinator

Job Category: Corporate Offices

Requisition Number: VENDO051287

• Posted : September 3, 2026
• Full-Time
• On-site

Locations

Showing 1 location

Corporate Office
2401 S Memorial Dr
Appleton, WI 54915, USA

Description

About This Role

Fleet Farm is looking for a Site Analytics & A/B Testing Coordinator to help optimize our ecommerce experience through data, customer insights and experimentation. This role will analyze website behavior, conversion funnels and key performance indicators to identify where the customer experience or site performance can improve. You’ll develop hypotheses, coordinate A/B and multivariate testing, analyze results and turn insights into recommendations that improve customer engagement, conversion and revenue.

This is a unique opportunity to play a hands-on role in the continued growth of Fleet Farm’s ecommerce business. You’ll work closely with eCommerce, Digital Product, UX, Merchandising, Marketing and IT to diagnose opportunities, test solutions and measure results.

This is an onsite position at Fleet Farm’s Service Support Center in Appleton, Wisconsin.

What You’ll Do

Analyze website traffic, customer behavior, conversion funnels and engagement metrics to identify optimization opportunities.

Monitor key ecommerce KPIs including conversion rate, revenue per visitor, average order value, bounce rate and customer journey metrics.

Develop testing hypotheses, success metrics and post-test recommendations based on business objectives.

Coordinate the planning, execution and analysis of A/B and multivariate tests across the ecommerce website.

Partner with Digital Product, UX, Merchandising, Marketing and IT teams to identify and prioritize testing opportunities.

Use analytics and experimentation tools to diagnose underperforming areas of the website and test potential solutions.

Build dashboards and recurring reports that communicate website performance and testing outcomes to stakeholders.

Ensure testing initiatives are properly configured, documented and measured for statistical validity.

Collaborate with analytics and development teams to validate tracking, event tagging and data accuracy.

Maintain a testing roadmap and prioritize initiatives based on customer impact and business value.

Support personalization, landing page optimization, search results and merchandising initiatives through experimentation and performance measurement.

Stay current on ecommerce trends, analytics tools, experimentation methodologies and emerging technologies.

What You Bring

Bachelor’s degree in Business, Marketing, Analytics, Statistics, Information Systems or a related field, or equivalent experience.

1–3 years of experience in ecommerce analytics, digital marketing, web analytics, conversion rate optimization (CRO) or a related field.

Experience using web analytics platforms such as Google Analytics 4, Adobe Analytics or similar tools.

Understanding of A/B testing principles, customer behavior analysis and digital performance metrics.

Familiarity with Kibo’s experimentation platform and Builder.io is a plus.

Strong analytical skills with proficiency in Microsoft Excel and experience interpreting website performance data.

Strong communication and presentation skills with the ability to translate data into clear, actionable recommendations.

Strong organizational skills and attention to detail with the ability to manage multiple priorities.

Why Join Fleet Farm?

At Fleet Farm, you’ll have the opportunity to make a direct impact on how customers experience our brand online. This role goes beyond simply reporting website analytics—you’ll help identify problems, develop hypotheses, test solutions and use data to drive measurable improvements in ecommerce performance.

You’ll work alongside cross-functional teams and have the opportunity to grow your expertise in ecommerce analytics, experimentation, customer behavior and digital optimization while contributing to a growing digital business.

Fleet Farm offers a comprehensive benefits package designed to support our team members and their families. Benefits may include:

Medical, dental and vision coverage

401(k) with company match

Paid time off and holidays

Short-term and long-term disability

Life insurance

Flexible spending account options

Additional wellness and employee support programs

Fleet Farm is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other status protected by applicable federal, state or local law.

Fleet Farm is committed to providing a workplace that is inclusive, respectful and free from discrimination and harassment.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.