Ecommerce Personalization Specialist

Floor & Decor Holdings Inc.; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k with company match

Employee Stock Purchase Plan

Paid vacation and holidays

Volunteer Time Off

Health, dental, vision, life insurance

Job summary

Floor & Decor Holdings Inc. seeks a Personalization Specialist to own our website and eCommerce personalization strategy. You will leverage customer data and testing to deliver tailored experiences that boost engagement and revenue.

This role requires collaboration with merchandising, marketing, and UX, and involves up to 25% travel to stores and partner sites. You should have 2–4 years in eCommerce or digital marketing with hands‑on CRO, plus experience with personalization platforms and A/B

Qualifications

• 2–4 years in eCommerce, digital marketing, or related field with hands‑on personalization or CRO.
• Familiarity with personalization platforms such as Dynamic Yield, Optimizely, Adobe Target, Monetate.
• Strong understanding of customer segmentation and behavioral targeting.
• Analytical mindset to translate data into actionable recommendations.
• Experience with A/B testing and statistical significance.
• Cross‑functional communication and project management skills.
• Familiarity with Google Analytics or Adobe Analytics.

Responsibilities

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform.
• Define audience segments based on behavioral, demographic, and transactional data.
• Partner with merchandising, marketing, and UX teams to align personalization with goals.
• Design and execute A/B and multivariate tests to validate hypotheses.
• Monitor and report on CTR, conversion rate, AOV, and revenue per visitor.
• Maintain the personalization roadmap and prioritize initiatives based on impact.
• Ensure data quality and tagging with analytics and engineering teams.
• Stay current on personalization trends and industry best practices.

Skills

Personalization

CRO

Audience segmentation

A/B testing

Analytics

Tools

Dynamic Yield

Optimizely

Adobe Target

Monetate

Job description

Purpose:We are looking for a Personalization Specialist to own and execute our website and eCommerce personalization strategy. In this role, you will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.Essential Functions / Key Responsibilities:Build, manage, and optimize personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similarDefine audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messagingPartner with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal prioritiesDesign and execute A/B and multivariate tests to validate personalization hypotheses and continuously improve performanceMonitor and report on key metrics including click-through rate, conversion rate, average order value, and revenue per visitorMaintain the personalization roadmap and prioritize initiatives based on data-driven insights and business impactEnsure data quality and proper tagging/tracking in coordination with analytics and engineering teamsStay current on personalization trends, platform capabilities, and industry best practicesMinimum Qualifications2–4 years of experience in eCommerce, digital marketing, or a related field with hands-on personalization or CRO experienceFamiliarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)Solid understanding of customer segmentation and behavioral targetingAnalytical mindset with the ability to interpret data and translate findings into actionable recommendationsExperience with A/B testing methodologies and statistical significanceStrong cross-functional communication and project management skillsFamiliarity with web analytics tools such as Google Analytics or Adobe AnalyticsPreferredExperience with product recommendation engines or AI-driven personalizationBasic knowledge of HTML/CSS or tag management systemsBackground in retail or DTC eCommerceTravel RequiredYes – Up to 25%Occasional travel to Floor & Decor Store Support Center (Atlanta, GA), vendor/partner sites, or industry conferences may be required.Benefits & RewardsBonus opportunities & career advancement opportunities at every levelPrograms that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus ProgramMedical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)Work-life balance, including:Paid vacation and sick time for eligible associatesPaid holidays plus a personal holidayPaid Volunteer Time Off that starts on Day 1Equal Employment OpportunityFloor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.