Personalization Specialist

Floor & Decor Holdings Inc.; Georgia; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Bonus opportunities

401k with company match

Medical, Dental, Vision insurance

Paid vacation and sick time

Paid holidays and personal holiday

Volunteer Time Off

Job summary

Floor & Decor Holdings Inc. is seeking a Personalization Specialist to own the website and eCommerce personalization strategy.

You will leverage customer data, segmentation, and testing to deliver tailored experiences that drive engagement and conversions. Responsibilities include building campaigns on Dynamic Yield/Monetate, defining audience segments, and partnering with merchandising, marketing, and UX to align with business goals.

Qualifications

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands-on personalization or CRO experience.
• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate).
• Solid understanding of customer segmentation and behavioral targeting.
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations.
• Experience with A/B testing methodologies and statistical significance.
• Strong cross-functional communication and project management skills.
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics.

Responsibilities

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform.
• Define audience segments based on behavioral, demographic, and transactional data.
• Partner with merchandising, marketing, and UX teams to align personalization efforts with goals.
• Design and execute A/B and multivariate tests to validate hypotheses.
• Monitor and report on key metrics like CTR, CR, AOV, and revenue per visitor.
• Maintain the personalization roadmap and prioritize initiatives based on data-driven insights.
• Ensure data quality and proper tagging/tracking with analytics and engineering teams.
• Stay current on personalization trends and platform capabilities.

Skills

Audience segmentation

A/B testing

Data analysis

Cross-functional collaboration

Tools

Dynamic Yield

Monetate

Salesforce Personalization

Optimizely

Adobe Target

Job description

Purpose

We are looking for a Personalization Specialist to own and execute our website and eCommerce personalization strategy. In this role, you will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

Essential Functions / Key Responsibilities

• Build, manage, and optimize personalization campaigns across the website and eCommerce platform using tools such as Dynamic Yield, Monetate, Salesforce Personalization, or similar
• Define audience segments based on behavioral, demographic, and transactional data to deliver relevant content, product recommendations, and messaging
• Partner with merchandising, marketing, and UX teams to align personalization efforts with broader business goals and seasonal priorities
• Design and execute A/B and multivariate tests to validate personalization hypotheses and continuously improve performance
• Monitor and report on key metrics including click-through rate, conversion rate, average order value, and revenue per visitor
• Maintain the personalization roadmap and prioritize initiatives based on data-driven insights and business impact
• Ensure data quality and proper tagging/tracking in coordination with analytics and engineering teams
• Stay current on personalization trends, platform capabilities, and industry best practices

Minimum Qualifications

• 2–4 years of experience in eCommerce, digital marketing, or a related field with hands‑on personalization or CRO experience
• Familiarity with personalization or experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate)
• Solid understanding of customer segmentation and behavioral targeting
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations
• Experience with A/B testing methodologies and statistical significance
• Strong cross‑functional communication and project management skills
• Familiarity with web analytics tools such as Google Analytics or Adobe Analytics

Preferred Experience

• Experience with product recommendation engines or AI‑driven personalization
• Basic knowledge of HTML/CSS or tag management systems
• Background in retail or DTC eCommerce

Travel Required

Yes – Up to 25% Occasional travel to Floor & Decor Store Support Center (Atlanta, GA), vendor/partner sites, or industry conferences may be required.

Benefits & Rewards

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work‑life balance, including: Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship or any other category protected by law. This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

JOIN THE COMPANY THAT REVOLUTIONIZED THE FLOORING BUSINESS

Floor & Decor is like no other flooring company. Founded in 2000 in Atlanta, we have quickly become one of the country’s leading flooring retailers, with dozens of stores nationwide – and more to come. A strong entrepreneurial spirit flows through our young company.

TIME, TALENT & TEAMWORK

The remarkable success we have enjoyed could not have happened without the time, talent, and teamwork of our extremely dedicated associates. Working with equal amounts of passion and grit, we’ve become the “category killer of flooring” by revolutionizing the way people buy flooring. Our customers enjoy the largest in-stock selection of tile, wood, stone, and flooring accessories at prices no one can beat.

OPPORTUNITIES TO ADVANCE

To continue our amazing growth, Floor & Decor is actively seeking gifted people with a solid work ethic and a real passion for helping others. Are you ready to make a difference at a truly groundbreaking company? From our retail stores to our distribution centers to our corporate office, we encourage you to explore the variety of exciting opportunities available right now. Our career opportunities may leave you floored.