Senior Data Analyst CRM

Floor & Decor; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus opportunities

401k with company match

Employee Stock Purchase Plan

Referral Bonus Program

Medical, Dental, Vision insurance

Job summary

Floor & Decor is seeking a Senior Data Analyst, CRM to analyze customer behavior and measure strategic marketing outcomes from the Atlanta-based Center. You will help shape Customer Insights research and drive data-driven decisions across marketing initiatives.

The role requires SQL mastery, proficiency in R or Python, and experience with Power BI or Tableau, plus familiarity with CRM systems like Salesforce. You will work cross-functionally in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in data science, marketing, business, or related quantitative field.
• 3-5 years in marketing or customer analytics or equivalent experience.
• Demonstrated expertise in SQL.
• Proficiency with at least one stats language (R or Python) and data viz software (Power BI or Tableau).
• Experience with AI-assisted analysis tools to accelerate data exploration, modeling, and reporting.
• Excellent communication skills to convey insights to non-technical stakeholders.
• Expertise in A/B testing methodology and design.
• Familiarity with CRM software (e.g., Salesforce) and automation tools (e.g., CDPs) a plus.
• Understanding of lifecycle marketing channels and personalization strategies.
• Strong data-driven rationale for new projects; cross-functional collaboration.

Responsibilities

• Develop and execute A/B testing strategies to optimize customer journeys and revenue.
• Segment customers to support targeted marketing based on behavioral data.
• Design and create dashboards and reports to communicate insights to stakeholders.
• Define, track, and report KPIs; provide actionable recommendations.
• Support development of customer-level predictive models and forecasting models.
• Conduct self-directed exploratory analysis to identify trends and opportunities.
• Collaborate with Marketing, Ecommerce, Operations, Merchandising, and IT teams.
• Improve existing customer analytics with empirical, incremental results.
• Ensure compliance with privacy preferences and security protocols.

Skills

SQL

R/Python

Data visualization

A/B testing

Communication

Independent work

Cross-functional collaboration

Analytics storytelling

Education

Bachelor's degree in data science or related

Tools

Power BI

Tableau

Salesforce

CDPs (crm automation)

Job description

JOB TITLE: Senior Data Analyst, CRM

DEPARTMENT: Data Science & Customer Insights

LOCATION: 100- Store Support Center Atlanta, GA

FLSA STATUS: Exempt

FTE STATUS: Full-Time

Purpose This position is responsible for analyzing and reporting on customer behavior and the results of strategic marketing efforts. This position plays a key role in defining the direction of the Customer Insights research/analysis and strategic marketing.

Minimum Eligibility Requirements

• Bachelor's degree in data science, marketing, business, or a related quantitative field.
• 3-5 years of experience in marketing or customer analytics or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
• Demonstrated expertise in SQL
• Proficiency with at least 1 statistical analysis language (e.g., R, Python), and data visualization software (e.g., Power BI, Tableau)
• Experience with AI-assisted analysis tools (e.g., Claude, Codex) to accelerate data exploration, modeling, and reporting
• Excellent communication skills: able to convey complex data insights to non-technical stakeholders
• Expertise in A/B testing methodology & design
• Familiarity with CRM software (e.g., Salesforce) and automation tools (e.g., CDPs) is a plus
• Understanding of lifecycle marketing channels & tactics (e.g., acquisition, retention/churn, lifetime value optimization, personalization)
• Must be highly analytical and able to provide a data-driven rationale for new projects
• Demonstrated ability to work independently as well as cross functionally with a team to execute tasks, drive projects, and achieve desired results
• Must be organized, detail-oriented, and possess strong problem-solving and critical thinking ability
• Experience in the retail or home improvement industry preferred
• Ability to manage multiple concurrent projects and work in a fast-paced environment

Essential Job Functions

• Develop and execute A/B testing strategies to optimize customers’ shopping journeys and drive incremental revenue for the business
• Segment the customer base and support targeted marketing strategies based on behavioral, preferential, and demographic data. Tailor segmentation analysis to support marketing team’s personalization and performance goals
• Design & create visually compelling reports and dashboards to communicate data insights effectively to stakeholders
• Define, track, and report on key performance metrics to measure the effectiveness of marketing initiatives, providing regular reports and clear, actionable recommendations to the marketing team
• Support development of customer-level predictive models that drive meaningful business outcomes
• Support develop forecasting models to predict marketing outcomes and assist in long-term planning & budgeting
• Conduct self-directed exploratory analysis of customer & marketing data to identify trends, opportunities, and areas for improvement
• Cross-functional collaboration with the Marketing, Pro, Ecommerce, Operations, Merchandising, and IT teams to align marketing strategies with business objectives
• Drive improvement & enhancement of existing customer analytics, with a focus on empirical and incremental results
• Be compliant with all appropriate Privacy Preferences and Security protocols.

Working Conditions (travel & environment)

• Travel may be required including air and car travel
• The noise level in the work environment is typically quiet to moderate.

Physical/Sensory Requirements Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.

Note:

Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.

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Benefits & Rewards

• Bonus opportunities & career advancement opportunities at every level
• Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)

Work-life Balance, Including

• Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1

Equal Employment Opportunity

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.

This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.