Senior Data Analyst CRM

Floor & Decor Holdings Inc.; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Floor & Decor Holdings Inc. is seeking a Senior Data Analyst, CRM to analyze customer behavior and marketing results within the Data Science & Customer Insights team at the Atlanta store support center.

The role emphasizes building predictive models, dashboards, and data-driven recommendations to optimize lifecycle marketing strategies. The ideal candidate has strong SQL, Python/R skills, expertise with Power BI/Tableau, and experience with AI-assisted analysis tools to accelerate insights.

Qualifications

• Bachelor's degree in data science, marketing, business, or related quantitative field.
• 3-5 years of experience in marketing or customer analytics or equivalent combination.

Responsibilities

• Develop and execute A/B testing strategies to optimize customers’ shopping journeys and drive incremental revenue.
• Segment the customer base to support targeted marketing based on behavioral, demographic, and preference data.
• Design and create dashboards to communicate data insights to stakeholders.
• Define, track, and report on key performance metrics and provide actionable recommendations.
• Support development of customer-level predictive models and forecasting models for planning.

Skills

SQL

R/Python

Power BI/Tableau

AI tools (Claude/Codex)

A/B testing

CRM (Salesforce)

Lifecycle marketing

Education

Bachelor's degree in data science/marketing/business

Tools

Salesforce

Power BI

Tableau

Job description

JOB TITLE: Senior Data Analyst, CRMDEPARTMENT: Data Science & Customer InsightsLOCATION: 100- Store Support Center Atlanta, GAFLSA STATUS: Exempt FTE STATUS: Full-TimePurpose:This position is responsible for analyzing and reporting on customer behavior and the results of strategic marketing efforts. This position plays a key role in defining the direction of the Customer Insights research/analysis and strategic marketing.Minimum Eligibility Requirements:Bachelor's degree in data science, marketing, business, or a related quantitative field.3-5 years of experience in marketing or customer analytics or a related field, or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the companyDemonstrated expertise in SQLProficiency with at least 1 statistical analysis language (e.g., R, Python), and data visualization software (e.g., Power BI, Tableau)Experience with AI-assisted analysis tools (e.g., Claude, Codex) to accelerate data exploration, modeling, and reportingExcellent communication skills: able to convey complex data insights to non-technical stakeholdersExpertise in A/B testing methodology & designFamiliarity with CRM software (e.g., Salesforce) and automation tools (e.g., CDPs) is a plusUnderstanding of lifecycle marketing channels & tactics (e.g., acquisition, retention/churn, lifetime value optimization, personalization)Must be highly analytical and able to provide a data-driven rationale for new projectsDemonstrated ability to work independently as well as cross functionally with a team to execute tasks, drive projects, and achieve desired resultsMust be organized, detail-oriented, and possess strong problem-solving and critical thinking abilityExperience in the retail or home improvement industry preferredAbility to manage multiple concurrent projects and work in a fast-paced environmentEssential Job Functions:Develop and execute A/B testing strategies to optimize customers’ shopping journeys and drive incremental revenue for the businessSegment the customer base and support targeted marketing strategies based on behavioral, preferential, and demographic data. Tailor segmentation analysis to support marketing team’s personalization and performance goalsDesign & create visually compelling reports and dashboards to communicate data insights effectively to stakeholdersDefine, track, and report on key performance metrics to measure the effectiveness of marketing initiatives, providing regular reports and clear, actionable recommendations to the marketing teamSupport development of customer-level predictive models that drive meaningful business outcomesSupport develop forecasting models to predict marketing outcomes and assist in long-term planning & budgetingConduct self-directed exploratory analysis of customer & marketing data to identify trends, opportunities, and areas for improvementCross-functional collaboration with the Marketing, Pro, Ecommerce, Operations, Merchandising, and IT teams to align marketing strategies with business objectivesDrive improvement & enhancement of existing customer analytics, with a focus on empirical and incremental resultsBe compliant with all appropriate Privacy Preferences and Security protocols. Working Conditions (travel & environment)· Travel may be required including air and car travel· The noise level in the work environment is typically quiet to moderate.PHYSICAL/SENSORY REQUIREMENTSSedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time.Note: Floor & Decor considers all applicants for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, medical condition, pregnancy, marital or familial status, veteran status, or based on any other class protected by applicable federal, state, or local law. Floor & Decor also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer at its sole discretion.SignatureI have read and understand the above job description. By signing below, I certify that I meet the minimum requirements and that I am able to perform the essential functions of the job with or without a reasonable accommodation.Signature Date__________________________________Printed NameBenefits & RewardsBonus opportunities & career advancement opportunities at every levelPrograms that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus ProgramMedical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)Work-life balance, including:Paid vacation and sick time for eligible associatesPaid holidays plus a personal holidayPaid Volunteer Time Off that starts on Day 1Equal Employment OpportunityFloor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.