Ecommerce & Omni-Channel Growth Director

Southern Tide, LLC; Greenville (SC); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Vacation policy

Health coverage

401k match

Stock purchase program

Education reimbursement

Product discounts

Job summary

Oxford Industries, Inc. is seeking a Director, eCommerce to lead the omni-channel strategy from our Greenville, SC office. You will drive revenue, optimize conversion, and manage inventory across web, merchandising, and operations with cross-functional teams.

You will own multi-year plans, report performance weekly, and partner with Marketing, Design, Planning, and Retail to deliver a premier online brand experience and storytelling.

Responsibilities

• Develop, lead, and execute the eCommerce strategy to drive profitable growth for the total company.
• Own the three-year, annual, and monthly strategic plans for eCommerce; report weekly on performance, initiatives, and results.
• Achieve annual Net Sales and Operating Income targets for the eCommerce channel in alignment with approved budgets, while continuously measuring performance and pivoting strategy as needed.
• Understand and manage key eCommerce metrics and their interdependencies (traffic quality, conversion, AOV, returns).
• Set and achieve KPI targets in partnership with Southern Tide's Leadership team; align team goals and actions to deliver results.
• Lead, develop, and inspire the eCommerce team to achieve channel objectives.
• Translate strategy into clear priorities, goals, and execution plans for the team.
• Plan annual and seasonal eCommerce demand targets aligned to channel strategy.
• Partner with Planning and leadership on the promotional calendar to ensure appropriate inventory allocation, depth, and seasonal flow, and communicate needs and priorities to the DC (Lyons).
• Provide feedback on future product deliveries to ensure assortments support eCommerce strategic and financial plans.
• Collaborate cross-functionally on the product launch calendar to ensure timely execution and readiness.
• Align with cross-functional teams (Marketing, Design, Merchandising, Planning, Retail, Wholesale) to develop and execute the Brand’s omni-channel growth strategy.
• Serve as a key contributor to Brand strategy, recognizing the website as the central hub of Brand storytelling and communication.
• Ensure all content on southerntide.com meets Brand standards and supports business goals.
• Partner with Marketing, Design, and Merchandising teams to ensure: Accurate and compelling product assortment, descriptions, categories/tags, and imagery.
• A consistent and effective cadence for content refreshes and site re-merchandising.
• Ensure content (banners, blogs, SMS) is current and aligned to strategy.
• Optimize user experience across site functionality, including: User flows, landing pages, and product pages; Navigation, category structure, sort orders, and categorization strategies; Maximize SEO performance within existing platforms.
• Manage strong partnerships with Southern Tide's Leadership team and Brand Marketing to support channel strategy and financial goals, including identifying and managing third-party vendors and external resources.
• Oversee the design, development, and ongoing maintenance of the website across desktop, mobile, and tablet, ensuring alignment with Brand positioning and overall strategy.

Job description

Oxford Industries, Inc. is seeking a Director, eCommerce to lead the omni-channel strategy from our Greenville, SC office. You will drive revenue, optimize conversion, and manage inventory across web, merchandising, and operations with cross-functional teams.

You will own multi-year plans, report performance weekly, and partner with Marketing, Design, Planning, and Retail to deliver a premier online brand experience and storytelling.