Senior E-Commerce Director - Omnichannel Growth Leader

Stoney Clover Lane, LLC; New York (NY); Hybrid; USD 170,000 - 190,000; Full time

Job summary

Stoney Clover Lane is seeking a Senior Director of E-Commerce to own and grow our online business as a revenue and profit center. You will align online and store initiatives, lead CRM, and drive omnichannel capabilities from BOPIS to ship-from-store.

The role requires a hands-on leader who sets strategy, dives into data, and builds a high-performing team across Retail, Marketing, Merchandising, Technology and Finance. Hybrid NYC headquarters.

Qualifications

• 10+ years in e-commerce, including 5+ years leading a DTC business with P&L accountability.
• Hands-on omnichannel retail experience (BOPIS, ship-from-store, unified inventory).
• Deep Shopify Plus experience; NetSuite or ERP integration is a plus.
• Proven track record launching high-demand product drops or collaborations.
• Strong CRM background with Klaviyo/Attentive; lifecycle and segmentation testing.
• Strong analytics with GA4, Shopify analytics, BI tools; finance reconciliation comfort.
• Experience managing customer service teams or outsourced partners.
• Proven people leader; collaborates with Retail, Marketing and Finance.
• Background in accessories, fashion or lifestyle brands preferred.

Responsibilities

• Own the annual, monthly and weekly e-commerce demand plan, with forecasting and corrective actions.
• Deliver sales, gross margin and contribution targets; reconcile demand to net sales with Finance.
• Grow conversion, AOV, repeat purchase and customer lifetime value.
• Own online offers and promotions within the Marketing-led promo calendar, balancing growth and margin.
• Build omnichannel roadmap with Retail, Operations and Technology (BOPIS, ship-from-store, endless aisle).
• Drive inventory visibility web/store; NetSuite as system of record; evaluate store POS options.
• Create a single customer profile across online and in-store purchases for clienteling and lifetime value reporting.
• Align pricing, promotions, launches and policies across channels.
• Set up the digital tools/training to sell full assortment; support new store openings.
• Drive readiness for drops and collab launches: load testing, queueing, bot protection, inventory allocation, launch center.
• Own the homepage, navigation, product pages, search and recommendations with Merchandising.
• Drive AI optimization and new tech to improve performance.

Skills

E-commerce leadership

Omnichannel retail

Shopify Plus

Product drops

CRM (Klaviyo/Attentive)

GA4/BI analytics

Customer service management

People leadership

Fashion lifestyle background

Tools

Shopify Plus

NetSuite

Job description

Stoney Clover Lane is seeking a Senior Director of E-Commerce to own and grow our online business as a revenue and profit center. You will align online and store initiatives, lead CRM, and drive omnichannel capabilities from BOPIS to ship-from-store.

The role requires a hands-on leader who sets strategy, dives into data, and builds a high-performing team across Retail, Marketing, Merchandising, Technology and Finance. Hybrid NYC headquarters.