eCommerce Marketing Manager

Staffmark; Plano (TX); On-site; USD 85,000 - 121,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Paid Time Off + More!

Job summary

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX. The role focuses on managing the strategy and execution of the Consumer Decision Journey on the company website for the CTV category.

The position requires a bachelor’s degree and 4–5 years of marketing experience, including digital and analytics. It is an on-site contract with standard business hours and competitive pay.

Qualifications

• Bachelor’s degree required.
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience.
• Expertise in digital marketing and agency management.
• Digital analytics and evaluating data sets to identify learnings.

Responsibilities

• Manage CTV marketing activities on our website, including local page strategy and localization of global pages.
• Develop and execute an integrated digital advertising strategy across key digital touchpoints.
• Brief and optimize SEM and SEO efforts.
• Lead promotions work streams for the website and prepare executive updates.
• Create clear briefs for the creative agency and drive asset development timelines.
• Collaborate with analytics to optimize marketing in real time.

Skills

Project management

Website planning

QA management

Education

Bachelor’s degree

Job description

Job Title: eCommerce Marketing Manager

Location: Plano, TX

Pay Rate: $75.00/hr.

Schedule: Fully on-site, Monday – Friday | 8:00 AM to 5:00 PM (hours may vary)

Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

eCommerce Marketing Manager

Top Skills:

1. Project management


2. Website planning/optimization


3. QA management

Summary:

Manage the strategy and execution across the Consumer Decision Journey on our website for the CTV category.

Responsibilities:

• Manage CTV marketing activities on our website, including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages, and the optimization of the user experience.


• Help develop and execute an integrated digital advertising strategy across key digital touchpoints to ensure communication of key promotions and other.com initiatives.


• Brief and optimize SEM and SEO efforts.


• Lead strategic promotions work streams for our website to drive sell-through. Provide and prepare presentations for regular executive share-out.


• Develop clear, concise briefs for the creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.


• Work with the performance analytics team to identify and lead the real-time optimization of marketing across our website.

Requirements:

• Bachelor’s degree required.


• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience.


• Expertise in digital marketing and agency management.


• Digital analytics and evaluating data sets to identify learnings to inform the business.


• A passion to stay on top of technology, social, and industry trends to stay at the forefront of emerging digital marketing trends.


• Website planning and optimization.


• Experience optimizing for SEO/SEM.


• Project management / Time management.


• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc.) to provide integrated Brand Digital communications leadership.


• Strong interpersonal and communication skills and ability to gain alignment across various stakeholders.

Preferred Skills:

• Experience in a corporate or executive office setting.


• Multilingual abilities (e.g., English, Korean, or other languages) are a plus.


• Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.


• Expert ability to work independently and manage one’s time.


• Strong mentoring skills necessary to provide support and constructive performance feedback.


• Expert knowledge of principles and methods for showing, promoting, and selling products or services.


• Expert ability to develop marketing and pricing strategy.


• Expert knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receives competitive compensation and a great benefits package!

Employee Benefits Include:

• Medical


• Dental


• Vision


• 401k


• Paid Time Off + More!